Free tools, templates & references
The tools, templates and reference data we use on client accounts, free to use. A ROAS calculator, the ad copy templates and checklists, the metrics glossary, and the real numbers from the accounts we run.
Every template, every format
The working documents we hand our own team, cleaned up for you. Filter by what you are building.
Google Ads Ad Copy Template
Get our comprehensive Google Ads ad copy template to create effective ads. Easily test and optimize your messaging options.
Get the template
Google Ads Ad Copy Template
Get our comprehensive Google Ads ad copy template to create effective ads. Easily test and optimize your messaging options.
Get the resource
Facebook Ads Ad Copy Template
Get our ultimate Facebook Ads ad copy template to create effective and highly profitable ads. Easily test and optimize your messaging options.
Get the resource
Google Ads Assets Template
Get our comprehensive Google Ads assets template to create all necessary formats. Make your ads more effective and informative.
Get the resource
Ad Copy Essential Checklist
Download our essential ad copy checklist so every Google Ads and Facebook ad you write covers the must-have elements before you launch.
Get the resource
Landing Page Pre-Launch Checklist
Download the ultimate landing page pre-launch checklist and never miss a thing. Cover all the important steps before going live.
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Buyer's Cycle Content Strategy
Not sure which content type to choose? Download the ultimate buyer's cycle content strategy and have an easy and practical guide at all times.
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GA4 Setup Ebook
A practical ebook for setting up Google Analytics 4 properly and migrating off Universal Analytics without losing your data or your conversions.
Get the resourceRead it now, no download
The data and definitions we use on client calls, open on the page.
The Numbers
Every headline result from our playbooks in one place, each pulled from our own data warehouse as a ratio, percentage, or multiplier.
Open the the numbers DefinitionsGlossary
Plain-English definitions of the ecommerce ad metrics that decide profit: ROAS, MER, POAS, TACoS, AOV and more.
Open the glossaryThe methods and the proof
When the templates have done their job, this is the rest of the thinking.
Templates are a start. A specialist on your account is the upgrade.
Request a Due Diligence Audit. We go through your advertising, tracking and feed, and show you exactly where spend is leaking and where the profitable growth is. Free.
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