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1. Keywords Are Present on the Landing Page

Make sure the main keywords are present in headlines, subheadlines or other landing page section copy to ensure that the landing page is relevant.

This practice will:

– Grab the user’s attention

– Increase page relevance

– match user intent

And what will that do in return? Provide better conditions for higher User Experience.

2. Landing Page Matches User Intent

The landing page must provide relevant and informative content and create a desire to proceed and click the Call to Action button, The page content and design must mirror the user’s intent and provide information that aligns with their stage of the funnel and product awareness.

5 ways to mirror the user’s intent are:

– Provide answers based on the specific keyword

– Offer product benefits related to the user’s intent

– Give relevant Call to Action aligned to user’s intent

– Provide clean and functional design solutions

– Evoke emotion with attractive design solutions

3. Landing Page is Tested and Optimized

Finally, the job of the landing page is to inform and allow the user to perform a specific action. In order to achieve this, we must have a strategy in place and decide how the landing page will be structured.

So let’s see how to ensure good results:

– Create the first landing page version

– Monitor the performance and user behavior

– Create a testing plan and perform A/B tests

– Optimize the landing page based on the results

Within this free Landing PagePre-Launch Checklist, you’ll get a good overview of the process and steps. Don’t forget to test different approaches and optimize based on the landing page performance!