How to make sure Conversion Tracking is setup properly?
We set up every bit without error to know what happens after they've clicked your ad
Google Tag Manager Setup
If an expert doesn’t set up your GTM, the error level could be high. It is vital for your conversion tracking to have the right GTM setup because there’s a big difference between basic and proper setup. Hence our analytics experts know all the best practices, ensuring a bulletproof conversion tracking system.
Macro Conversion Tracking
Every time a user interacts with your website, it should be defined as an event or goal. You can measure campaign performance, segment and analyze audience based on their behaviors, and create remarketing audiences with Goals & Events (Conversions & Events in GA4). They have to be tailored for your business needs & KPIs you follow.
Micro Conversion Tracking
We make sure you’re getting the most out of your website visitors. Micro conversions are for segmenting and creating remarketing audiences in Google Analytics to understand who your best customers are at any given time on their journey through a site. Micro conversions help provide insight into which advertising campaigns work better.
Advertising Platforms Tracking Setup
All advertising platforms need proper conversion tracking to measure and evaluate the success of your campaigns effectively. Setting these up could be tricky as they differ from platform to platform, and that’s why we have a specialist for each platform. We’ve got you covered regardless of the platforms – Google Ads, Reddit, TikTok, LinkedIn & more.
Platforms Integration
Every website and platform has its own story – Shopify, WordPress, Wix, Unbounce, React, or custom… And each of them has a different way of integrating with Google’s system and other ad platforms. Each platform requires a different approach and technical knowledge, and we know them all. It’s a pinky promise – you’re in good hands with our experts.
Offline Conversion Tracking
Your conversion tracking system needs to measure the online interactions and capture data from offline sources to accurately track a customer’s journey and see how they convert. Offline conversions setup is a part of our online ad strategies, but we constantly tailor it to your business needs. We optimize the collected data to increase conversions.
Identifying data valuable to you
Whether you sell a product online or generate leads, if you’re B2B or B2C – you need Conversion Tracking to make your business more successful
Every business should use GTM & GA to track & analyze the following dimensions:
- User website interactions
- Micro & Macro conversions
- Page performance tracking
- Scroll depth tracking
- Active & Passive time on-site tracking
- User flow on the website
- A/B testing implementation
- Web Chat widget interactions
Lead Generation Businesses
Lead generation businesses count on Conversion Tracking to bring actionable inputs about:
- The way visitors are interacting with your website
- Completing specific sets of actions when engaging with lead forms
- Submitting forms
- Starting phone calls from your website
- Scheduling meetings
- Signing up for newsletters
- Spending a significant amount of time reading your content
With these analyses, we're looking for bottlenecks in the lead generation funnel to improve conversion rate from a visitor into a lead, lead into a sale, and LTV.
E-commerce Businesses
E-commerces do Conversion Tracking for / need to have optimal structure, including:
- View Product, ATC, Initiate Checkout tracking
- E-commerce Purchase Conversion tracking
- Recurring Purchase Conversion tracking
- Dynamic Remarketing setup
- Enhanced E-commerce setup
- Enhanced Conversion setup for Google Ads
- Google Merchant Center Feed setup
- Facebook Commerce Catalog setup
- Microsoft Merchant Center Feed setup
With these analyses, we're looking for bottlenecks in the checkout funnel to improve the shopping experience and increase avg. order value & lifetime value.
Every Conversion Tracking client goes through the following steps after onboarding
Our web analytics department will work on your Conversion Tracking and GTM to build systems that bring actionable inputs on how to optimize funnel, messaging, offer, and performance of all traffic sources – on an ongoing basis
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1. Audit & Research
The key to building exemplary web analytics & conversion tracking systems is understanding all ins and outs of your business. What was tracked, which data should be accurate but isn't, and how people move through different stages in a funnel are just a few. We track and analyze macro-level behaviors like purchasing or cart/form abandoning to get insight on our next focus.
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2. Strategy & Planning
Next we make a plan of what we're going to track. We ensure your website is optimized for important events such as leads, sales, or phone calls. Micro conversions (scroll depth, active and passive time on page, clicked on CTA, signed up for newsletter and others) are also vital. We use them for remarketing audiences, page performance, user behavior analysis, etc.
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3. GTM & Conversion Tracking Setup
When we agree upon a plan, we execute the strategy in GTM and make sure eve interaction is tracked properly in Google Analytics, both UA and GA4: Events (Conversion in GA4) & Goals. We make sure that actual events are sent to the correct advertising platform, ensuring all data collection in GA4. We always apply the latest best practices in conversion tracking.
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4. Google Analytics Setup
All of our events come in seamlessly and are fully integrated with Google Analytics so we can track their performance. The proper infrastructure that brings in insightful, reliable, and quality data is key to successful conversion tracking. Your business could be left in the dark about the users' interaction and possible problems, so we give our maximum to do a spotless job.
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5. Integrations & Offline Conversions
We ensure only accurate conversions are tracked, which is your business's most important bottom line. But, in many cases, the main conversion happens offline. Offline conversions are actions that impact the budget, but we can't track by traditional conversion tracking. Still, we can retrace and import it to our data, thanks to integrations like Zapier for Google Ads.
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6. Maintenance & Updates
We do conversion tracking checkups on an ongoing basis to ensure that we're always on top of our game. By the way, analyses are, after all, the most exciting tasks! By implementing the latest best practices from the industry and regularly updating the system, your account continues to be healthy & thrive in perpetuity!
Meet our clients from around the world
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Data from Website & CRM fully connected
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37 events tracked as conversions
Akber Roy
CEO of RushPCBWhen Diligent did tracking setup, I was able to see all conversions. This was my biggest problem for a while and I’m happy it’s finally resolved. Throughout the process, the team was very proactive, organized, and I would definetly recommend them to everyone.
Your Conversion tracking agency must be covering everything from the list!
Our protocols ensure that you’re getting the most out of your account.
- E-commerce Tracking
- GTM Implementation & Maintenance
- Lead Generation Tracking
- GA4 Setup & Conversion Tracking
- Macro Conversion Tracking
- Pixel Implementation & Maintenance
- Site Search Tracking
- Dynamic Remarketing Setup
- Scroll Depth Tracking
- Cross-Domain Tracking Setup
- Offline Conversion Tracking
- Remarketing Setup
- Active & Passive Time on Page Tracking
- Enhanced Ecommerce Setup
- Newsletter Subscription Tracking
- DataLayer Setup
- Site Speed Analysis
- CRM Integrations
We are equally Diligent with all conversion tracking and web analytics platforms
Every step the user takes must be tracked and visible in Google Analytics. It often means combining different tools and platforms, but we got you fully covered here!
Landing Page Design + Conversion Tracking are a match made in heaven
Designing landing pages paired with tracking conversions will improve your sales or leads, website’s performance and increase the quality of all traffic sources.
Landings pages are an excellent way for marketers to increase their ROI. The higher the conversion rate, the more profitable every future marketing campaign will be!
Conversion tracking setup helps determine so many elements on the landing page – it gives us accurate performance data shines a spotlight on bottlenecks, leaving little room for future mistakes.
You choose the scope and the pace. We are flexible and can support you in multiple ways
Priority is what terms suit you best. Our focus is on what brings the most value to your business!
Ongoing Conversion Tracking
We handle initial setup and tweaks and update conversion tracking with the latest practices. We’re always available for help, to sort out issues, or help you understand user behavior.
One-time Conversion Tracking Setup
We’ll do a complete setup of Google Analytics and Conversion Tracking. You’ll have properly organized and structured Google Analytics and data inside, ready for ongoing Web Analytics.
Ongoing Conversion Tracking Consulting
Anyone from your side can have screen share calls with us as often as possible, guiding and upskilling you with the latest Web Analytics approaches and decision-making process.
Meet a dedicated team of 5 specialists before they start doing wonders with Conversion Tracking
You get a dedicated Web Analyst who works closely with the PPC account manager, CRO Strategist & Designer, applying all findings from Google Analytics to increase conversion rate reliably.
Reporting & Communication tailored exactly to you
We follow our protocols relentlessly but match your needs on the dot.
Meet our clients from around the world
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Data from 5 platforms is collected properlly
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26 events tracked as conversions
Richard Obousy
CEO of CitizenShipperFor a long time I struggled with tracking because of the complexity of the funnel. I worked with several different people, but no one could resolve it. I met Igor, and his team and they quickly found the solution and set up tracking on the entire platform. They also provided excellent account management and did everything very thoroughly and in a structured way. I would recommend this team for PPC and Web Analytics services.
Request an Audit of Conversion Tracking & Google Analytics setup
We'll go over 30+ different settings and dimensions in Google Analytics and Google Tag Manager, checking how conversions are tracked, and Google Analytics organized. We will make a doc file with audit outputs, prioritizing the list of needed improvements and missing settings.
Get Free AuditThank You. What's Next?
in 24h we contact you to schedule an intro call
in 7-10 days after the call, we run audits and have the strategy ready
in 100% chances, we find improvement opportunities