Google Ads Management that grows the account & improves profitability

All past data you have in any account is the priority for analysis and a foundation on which we'll build everything else. We need to get familiar with our competitors - their creatives, targeting, landing pages & offer- to understand the lowest hanging fruits. We need to learn about the niche and understand which actions we can create funnels in each stage of the buyer's journey.

We always aim to prevent unnecessary spending; It starts with the structure of what's targeted and excluded. Simultaneously, as we're preparing who to target, we're building lists of negative keywords, placements and audiences. This allows us to save on ad spend, from the start, on targeting options that haven't worked in the past, are not relevant or have too high CPA.

What the user is looking for must align with messaging in ads, banners & landing pages. This element is critical to lower CPA and get more conversions within the same budget. The stage of the buyers' journey dictates the tone of messaging & CTA and the type of offer and incentive.

Split and A/B testing is the only sure way to develop an account continuously. All the time, we need to test everything - keywords with different intent, ads and offers, bidding strategies with different profitability & CPA goals, landing pages, CTAs and funnels. Testing things and testing right leads to the account's growth and improvement of profitability.

Based on the accurate conversion tracking & data-driven reporting, we can forecast potential conversion volume & CPA. Whether we run the account to grow conversions volume or optimize for profitability, we can estimate how much a particular KPI will change depending on how we optimize the account.

Calculate your customers' lifetime value to understand the future value each conversion will bring. With this information, we can deeper optimize bidding strategies. Long-term measurement of ROI from ad spend & LTV of your users will help you understand better your most valuable users, the approach to them and what to up-sell & cross-sell.

As the initial structure is optimized & improved and AI & algorithms are fully developed, targeting options higher in the funnel become available and profitable. Expanding an account by acquiring users early in their research is a proven way to significantly increase the number of conversions with a much lower CPA compared to the bottom of the funnel bidding.