Regardless if you sell a product or generate leads, GA4 will enrich your business!
Google Analytics 4 provides actionable insights for businesses looking to grow their customer base with:
The analysis should identify any bottlenecks in the lead generation funnel to improve conversion rates from a visitor into leads, lead into a sale, and LTV.
Selling online is made easier with the help of GA4 – it provides actionable inputs and ensures that your business has all its bases covered:
With these analyses, we're looking for bottlenecks in the checkout funnel to improve the shopping experience and increase avg. order value & lifetime value.
Our web analytics department will migrate your properties and data from Universal Analytics, build your analytics system and optimize funnel, messaging, offer and performance on an ongoing basis in GA4.
We need to know your data in UA - what was tracked before, what data is accurate, and what's missing infrastructure-wise. We need to know your funnel and KPIs and which micro and macro conversions are essential. When we figure out the ins and outs of your business, we are a step closer to creating an exemplary analytics system.
That's right; we make the exact plan of what you're tracking on your website. Macro conversions, which include leads, sales, phone calls, etc., & are the main events we optimize and report performance. We also plan micro conversions, which are very important: active and passive time on page, scroll depth, clicked on CTA buttons, signed up for newsletter, etc.
We import all events created in GTM in Google Analytics, and they're used to create Conversions around which we create Custom Segments, Custom Audiences & Custom Reports. GA4 is a powerful tool that needs to be set up correctly to work correctly. For reliable, ongoing web analytics and reporting, GA4 must have a specific infrastructure.
Work on the account is endless - we always dig deep to identify additional actions we should track. System refinement is also a part of that continual process - to ensure that KPIs are the ones we care about the most, updating if needed and ensuring the latest best practices are implemented.
We run weekly analyses and report back to you on changes and the performance of all major dimensions in GA4. (Or the ones most important for your business). We work hard with you to ensure that the data-driven and trustworthy inputs will make a huge difference when implemented.
Understanding the future value each conversion will bring by calculating the Lifetime Value of your customers is the key for scaling. It's crucial to optimize smart bidding strategies to their fullest. Measuring LTV on an ongoing basis allows us to optimize our ad spend better, understand who our most valuable users are, the optimal way to approach them, and what to cross and up-sell.
GA4 default attribution models sometimes aren't enough, so we develop custom attribution models tailored to our funnel's specifics. Custom attribution models allow us to deeper evaluate the performance of different traffic sources with much higher precision.
Data from Website & CRM fully connected
37 events tracked as conversions
When Diligent did tracking setup, I was able to see all conversions. This was my biggest problem for a while and I’m happy it’s finally resolved. Throughout the process, the team was very proactive, organized, and I would definetly recommend them to everyone.
Our daily, weekly & monthly protocols guarantee that every dimension & setting in Google Analytics is checked diligently.
Every step the user takes must be tracked and visible in Google Analytics. It often means combining different tools and platforms, but we got you fully covered here!
Now that you’re aware how valuable GA4 is, it’s time to integrate your PPC activities with web analytics.
When paired together, these two provide the most precise information to help you improve conversion rates and increase ROI.
Higher conversion rates give you more wiggle room on the PPC side to get creative with your bidding and position average. This will allow for a higher volume of conversions without paying per click!
Having us do Web Analytics simultaneously will make your PPC campaigns more profitable and faster.
Priority is what terms suit you best. Our focus is on what brings the most value to your business!
If we handle the entire Google Analytics 4, you will start getting actionable inputs that work much faster!
We’ll do a complete setup of Google Analytics and Conversion Tracking. You’ll have properly organized and structured Google Analytics 4 and data inside, ready for ongoing Web Analytics.
Anyone from your side can have screen share calls with us as often as you need, guiding and upskilling you with the latest Web Analytics approaches and decision-making process.
You get a dedicated Web Analyst who works closely with the PPC account manager, CRO Strategist & Designer, applying all findings from Google Analytics 4 to generate more sales and get customers to sign up for your service with ease.
We follow our protocols relentlessly but match your needs on the dot.
We'll go over 30+ different settings and dimensions in Google Analytics and Google Tag Manager, checking how conversions are tracked, and Google Analytics organized. We will make a doc file with audit outputs, prioritizing the list of needed improvements and missing settings.Get Free Audit