01 · Foundation
GA4 Setup & Configuration
Data streams, retention, filters, and settings configured to protect data integrity.
GA4 Setup & Migration Service for Ecommerce
A complete GA4 and Tag Manager setup for ecommerce: purchases, events, and funnels tracked properly from day one, with a safe migration off Universal Analytics.
A GA4 and analytics setup service configures Google Analytics 4 properly from the start: the property, data streams, events and conversions that make later analysis trustworthy. We set up and migrate GA4 for ecommerce brands across the US, UK and Canada.
G Google PartnerCertified
M Microsoft PartnerCertified
New GA4 property LIVE
Events configured 37
Audience segments 52
Setup status Clean
// structured right from day one
Migrated off UA
100% ▲
Trusted by ecommerce brands that migrated to GA4 the right way
52
audience segments built on a single property
37
events tracked as conversions from day one
Day 1
clean, structured data you can analyze
What we set up · GA4 configuration
A complete GA4 property, configured the right way
We build the property, the tracking, and the reporting so your analytics are structured correctly from the first day.
02 · Connections
Connect Google's Platforms
Google Ads, BigQuery, Merchant Center, and Search Console linked to your property.
03 · Measurement
Conversions & Events
Purchase, add to cart, and checkout events mapped to your funnel and marked as conversions.
04 · Activation
Audiences & Remarketing
Custom audiences built from real behavior, ready to push to your ad platforms.
05 · Reporting
Custom Reporting Dashboards
A Looker Studio dashboard so the new property is readable from day one, not just raw GA4.
06 · Offline
Offline Conversion Import
Phone, in-store, and CRM-closed sales imported so offline revenue is in the property too.
The migration
From a sunset Universal Analytics property to a clean GA4 build
We do not copy across old, broken tracking. We rebuild the property structure properly, so GA4 starts clean.
Before · sunset Universal Analytics // stopped processing data
Session-based, no event model
Goals stuck on thank-you pages
No server-side, leaking data
Audiences that no longer fire
rebuilt
After · live Google Analytics 4 // structured from day one
Event-based model, mapped to your funnel
Purchases & checkout as conversions
Clean audiences, linked to Google Ads
BigQuery export for historical data
Case story · Online trading
ThinkMarkets: a complex platform, cleanly migrated to GA4
52
audience segments built
37
events tracked as conversions
"We have a complex platform and migrating to GA4 properly was a real concern. Igor and his team rebuilt everything the right way, and we are finally able to see all of our conversions and audiences in one place. The setup was structured and thorough from the start."See all case stories
Migrating to GA4 properly was a real concern with our platform. They rebuilt it the right way, and we finally see every conversion and audience in one place.
Transparency & ownership
If you have been burned before, read this
The setup is a flat fee, never a cut of your revenue. No lock-in, no black box, no hostage data.
You Own Everything
The GA4 property, every event, audience, and report is built in your account and stays yours.
Complete Access
Admin rights from day one. Nothing is built in an account you cannot see into.
Trustworthy Reporting
A property reconciled to your backend, so the numbers you act on are right from the start.
Aligned With Your Growth
A flat fee means our only job is a clean setup that serves you, not inflating spend.
Tools & platforms
Connected to the Google stack your property needs
A GA4 property is only as useful as what it is linked to. We wire it to everything that matters.
GGoogle Analytics 4property
GGoogle Tag Managertagging
BBigQueryraw export
GGoogle Adsaudience link
MMerchant Centerfeed
SSearch Consoleorganic
LLooker Studioreporting
SShopifysource of truth
How we work on your account
Every GA4 setup client goes through these steps after onboarding
A repeatable sequence that takes you from a broken or empty property to clean, structured analytics.
01
Audit & Research
We review what exists today and map your funnel, KPIs, and the events that matter.
02
Strategy & Planning
We write the GA4 build plan: property structure, events, conversions, and audiences.
03
GA4 Setup
We build the property, configure the settings, and connect Google's platforms.
04
Developments & Updates
We refine events and settings as we validate the data against your backend.
05
Analysis & Reports
We hand over a dashboard and reports so the new property is usable immediately.
06
Lifetime Value Modeling
We set up LTV measurement so the property supports profitable scaling later.
07
Custom Attribution Modeling
We configure attribution tailored to your funnel, so each source is judged fairly.
Built around your model
What we configure depends on how you sell
Ecommerce Businesses
For online stores we configure GA4 to track:
- View Item, Add to Cart & Begin Checkout
- Purchase & recurring purchase events
- Enhanced ecommerce reporting
- Product & category performance
- Shopping behavior & funnel exploration
- Audiences for dynamic remarketing
So the property is ready to read average order value and lifetime value from the start.
Lead Generation Businesses
For lead-gen we configure GA4 to track:
- Form submissions
- Phone calls started from the site
- Meetings scheduled
- Newsletter sign-ups
- Time spent reading your content
- Offline and CRM-closed deals
So each lead source is measured on real pipeline, from first touch to closed deal.
Leave no stones unturned
Your GA4 setup must cover everything on this list
The complete configuration protocol we run on every property we build.
- GA4 Property & Data Streams
- Google Tag Manager Setup
- Data Retention & Filters
- Referral Exclusions
- Conversions & Key Events
- Enhanced Ecommerce Tracking
- Custom Dimensions & Metrics
- Audience Configuration
- Google Ads Linking
- BigQuery Export
- Merchant Center & GSC Links
- Cross-Domain Tracking
- Consent Mode v2
- Historical Data Preservation
- Looker Studio Dashboard
- Backend Reconciliation
Related services
Goes hand in hand with
Web Analytics Agency
Once the property is built, our analysts turn it into the weekly ROAS, AOV, and LTV reads you scale on.
Web Analytics AgencyConversion Tracking
Server-side, cross-platform conversion tracking that keeps your new property accurate everywhere.
Conversion TrackingGoogle Ads Agency
With GA4 built right, we scale spend on profit: ecommerce Google Ads structured to last.
Google Ads AgencyFrom our playbooks
The method behind this service
Rebuilding Measurement
You cannot optimize what you cannot measure. Before any bidding strategy, we make the data trustworthy, sometimes from literally zero.
Read the playbookGo deeper
Further reading
GA4 Setup Checklist
The step-by-step version of this setup you can follow yourself, from property to conversions.
Read the checklistThe GA4 Setup Ebook
The same walkthrough packaged as a free download to keep beside you as you build the property.
Get the ebookSet Up and Track Conversions in GA4
How to mark the events that matter as key events, so your ad platforms optimize on real value.
Read the guide Scope & pace
You choose the scope and the pace
Priority is the terms that suit you. Our focus is a property built right and ready to use.
Ongoing
Ongoing GA4 Management
We maintain and extend the property on a flat monthly fee as your store and tracking evolve.
One-time
One-time GA4 Setup
A complete setup and migration. You walk away with a clean, structured property ready for analysis.
Consulting
GA4 Setup Consulting
Screen-share calls as often as you need, guiding your team through the setup and migration.
FAQ
Questions we hear before we start
Universal Analytics stopped processing data, and its interface is being retired. Any tracking still pointing at a UA property collects nothing. You need a properly configured GA4 property to keep measuring your store, which is exactly what we set up.
GA4 does not import old UA data, but we export and preserve your historical reports, and where it is useful we warehouse the raw data in BigQuery so you keep a usable record alongside the new property.
A full setup and migration is typically live within the first few weeks. We start by getting clean tracking in place, then rebuild the events, conversions, and audiences your reporting depends on.
Not exactly, because GA4 measures events differently from UA sessions. What matters is that GA4 is internally consistent and reconciled to your backend, so the numbers you act on are trustworthy going forward.
You do. The property, every event, audience, and report is built in your account and stays yours if we ever part ways.
Who you work with
A dedicated team of specialists in your account
You get a dedicated analytics specialist building your property, working closely with your PPC manager so the setup serves real campaigns.
Your project team
The people building your property
No account manager you never meet. A dedicated GA4 specialist and team, on your calls and accountable for the setup.
LS
Luka Stefanović
Head of Web Analytics
AŠ
Aleksandar Šaljić
GA4 Setup Specialist
NČ
Nevena Čolić
Head of PPC
MT
Milica Terzić
Google Ads Copywriter
IB
Ivana Babić
Project Manager
Reporting & communication
Tailored exactly to you
We follow our protocols relentlessly and match your cadence on the dot.
KickoffAudit and build plan agreed before we touch the property.
BuildProgress updates as each part of the property goes live and is validated.
HandoverWalkthrough and docs: you leave knowing exactly how the property is built.
Request your Due Diligence Audit. 50+ setup checks.
We go through your GA4, conversion tracking, and Google Tag Manager setup, checking how the property is structured and what a clean rebuild would fix. You get back doc files with the findings, prioritized by what to fix first, and a proposed timeline. Free.
Get your free Due Diligence Audit24h
we reach out to schedule an intro call.
7-10 days
after the call, your audit and setup plan are ready.
100%
of cases, we find setup gaps to fix.