Web Analytics Agency Whose Inputs Improve Website Conversion Rate

We need to get familiar with data in your Google Analytics - what was tracked before, which data is accurate and what is missing infrastructure-wise. After that, we need to understand our funnel and KPIs and which micro & macro conversions are essential. Understanding all ins and outs of your business is the key to building exemplary web analytics systems.

We make the exact plan of what we're tracking on the website. Macro conversions - Lead, Sale, Phone Call, etc., are the main events we optimize and report performance. Micro conversions, such as active and passive time on page, scroll depth, clicked on CTA buttons but didn't convert, signed up for newsletter and others, are very important. We use them for remarketing audiences, page performance, user behavior analysis and many more things.

When the plan is approved, we import all events created in GTM in Google Analytics. They're used to create Goals around which we create Custom Segments, Custom Audiences & Custom Reports. Google Analytics needs to be set up to group and segment data correctly. Specific infrastructure must be built in GA & GA4 to enable reliable, ongoing web analytics and reporting.

As we work on the account, we're identifying additional actions on the website we should track or settings in GA that should be tweaked. On an ongoing basis, we refine the entire system to ensure KPIs we track and analyze are the ones we care about the most in the given period. We're here to ensure all the latest best practices in analytics are implemented and fully working in your account.

Weekly, we analyze and report back to you on changes and the performance of all major dimensions in Google Analytics - Audiences, Goals & Events, Devices & Platforms overlap, performance by different attribution models, and many others. We work intensively with you, ensuring you get data-driven and trustworthy inputs that make a huge difference when implemented.

Understanding the future value each conversion will bring by calculating the Lifetime Value of your customers is the key for scaling. It's crucial to optimize smart bidding strategies to their fullest. Measuring LTV on an ongoing basis allows us to optimize our ad spend better, understand who our most valuable users are, the optimal way to approach them, and what to cross and up-sell.

Google Analytics default attribution models sometimes aren't enough to give us the complete insight into user's behaviour in our funnel, leading to conversion. When that happens, we develop custom attribution models tailored for the specifics of our funnel. Custom attribution models allow us to deeper evaluate the performance of different traffic sources with much higher precision.