Web Analytics is an essential tool for any business that generates revenue online

Whether you sell a product online or generate leads, if you’re B2B or B2C – Google Analytics will bring value to you!

Every business should use Google Analytics to analyze the following dimensions:

  • User website interactions
  • New vs. Returning visitors behavior
  • Micro & Macro conversions
  • Page performance
  • Scroll Depth
  • Active & Passive time on site
  • User demographics, location, interests
  • User flow on the website
  • Performance of marketing channels
  • The quality of traffic from different channels
  • A/B testing implementation and results

Lead Generation Businesses

Businesses that generate leads rely on Web Analytics to bring actionable inputs about:

  • The way visitors are interacting with your website:
  • Completing specific sets of actions when engaging with lead forms
  • Submitting forms
  • Starting phone calls from your website
  • Scheduling meetings
  • Signing up for newsletters
  • Spending a significant amount of time reading your content

With these analyses, we're looking for bottlenecks in the lead generation funnel to improve conversion rate from a visitor into a lead, lead into a sale, and LTV.

E-commerce Businesses

Businesses that sell products online rely on Web Analytics to bring actionable inputs about:

  • Prospect vs Customer website behavior
  • Purchase, Add to Cart & Initiate Checkout conversion volume & conversion rates
  • Checkout Funnel Behavior & Drop-Off Rate
  • Shopping Behavior
  • Sales data crossed with multiple segments & dimensions
  • Product Performance
  • Funnel Visualization

With these analyses, we're looking for bottlenecks in the checkout funnel to improve the shopping experience and increase avg. order value & lifetime value.

Every Web Analytics client goes through the following steps after onboarding

Our web analytics department will work on your Google Analytics and Google Tag Manager to build analytics systems that are, on an ongoing basis, bringing you actionable inputs on how to optimize funnel, messaging, offer and performance of all traffic sources

  • 1. Audit & Research

    We need to get familiar with data in your Google Analytics - what was tracked before, which data is accurate and what is missing infrastructure-wise. After that, we need to understand our funnel and KPIs and which micro & macro conversions are essential. Understanding all ins and outs of your business is the key to building exemplary web analytics systems.

  • 2. Strategy & Planning

    We make the exact plan of what we're tracking on the website. Macro conversions - Lead, Sale, Phone Call, etc., are the main events we optimize and report performance. Micro conversions, such as active and passive time on page, scroll depth, clicked on CTA buttons but didn't convert, signed up for newsletter and others, are very important. We use them for remarketing audiences, page performance, user behavior analysis and many more things.

  • 3. Google Analytics Setup

    When the plan is approved, we import all events created in GTM in Google Analytics. They're used to create Goals around which we create Custom Segments, Custom Audiences & Custom Reports. Google Analytics needs to be set up to group and segment data correctly. Specific infrastructure must be built in GA & GA4 to enable reliable, ongoing web analytics and reporting.

  • 4. Developments & Updates

    As we work on the account, we're identifying additional actions on the website we should track or settings in GA that should be tweaked. On an ongoing basis, we refine the entire system to ensure KPIs we track and analyze are the ones we care about the most in the given period. We're here to ensure all the latest best practices in analytics are implemented and fully working in your account.

  • 5. Analysis & Reports

    Weekly, we analyze and report back to you on changes and the performance of all major dimensions in Google Analytics - Audiences, Goals & Events, Devices & Platforms overlap, performance by different attribution models, and many others. We work intensively with you, ensuring you get data-driven and trustworthy inputs that make a huge difference when implemented.

  • 6. Lifetime Value Modeling

    Understanding the future value each conversion will bring by calculating the Lifetime Value of your customers is the key for scaling. It's crucial to optimize smart bidding strategies to their fullest. Measuring LTV on an ongoing basis allows us to optimize our ad spend better, understand who our most valuable users are, the optimal way to approach them, and what to cross and up-sell.

  • 7. Custom Attribution Modeling

    Google Analytics default attribution models sometimes aren't enough to give us the complete insight into user's behaviour in our funnel, leading to conversion. When that happens, we develop custom attribution models tailored for the specifics of our funnel. Custom attribution models allow us to deeper evaluate the performance of different traffic sources with much higher precision.

Meet our clients from around the world

  • User ID set up on the website and trading platform

  • 52 different audience segments created and analyzed

Faizan Anees

Co-Founder and Managing Director of ThinkMarkets

Diligent team is very skilled with Google Analytics and tracking. Our platform is complex and tracking is not simple, but we are finally seeing all conversions. They are very thorough, commited, and their communication is on point.

Your Web Analytics agency must cover everything from the list!

Our daily, weekly & monthly protocols guarantee that every dimension & setting in Google Analytics is checked diligently.

  • Micro & Macro Conversion Tracking
  • Offline Conversion Tracking
  • Scroll Depth Analysis
  • Active & Passive Time on Page
  • Site Search Analysis
  • Site Speed Analysis
  • Demographics Analysis
  • Geo & Location Reporting
  • Device, Browser & OS Analysis
  • Custom Goals Segmentation
  • Custom Audience Segmentation
  • Hyper-Targeted Audience Creation
  • Funnel Behaviour Analysis
  • Multi Channel Funnel Analysis
  • New & Returning Users Analysis
  • Tailored Dashboard with Custom KPIs
  • Conversion Time Lag Analysis
  • Conversion Path Analysis
  • Attribution Model Analysis
  • Time of the Day & Day of the Week Reporting

We are equally Diligent with all conversion tracking and web analytics platforms

Every step the user takes must be tracked and visible in Google Analytics. It often means combining different tools and platforms, but we got you fully covered here!

  • google-analytics-logo
  • yandex-logo
  • google-optimize-logo

Value Web Analytics brings to Conversion Rate Optimization is HUGE!

Google Analytics has the answers to all questions the CRO department may have. Any test you run, any hypothesis you have, anything you’d like to see, it’s all in Google Analytics.

When you pair conversion rate optimization with web analytics, you create a robust system that improves the conversion rate of the entire website and all traffic sources.

A higher website conversion rate makes every channel more profitable, netting higher ROI on every marketing investment you make.

Implementing all needed CRO changes based on the Web Analytics inputs speeds up the initial setup, split & A/B testing, and increases conversion rate faster.

You choose the scope and the pace. We are flexible and can support you in multiple ways

Priority is what terms suit you best. Our focus is on what brings the most value to your business!

Ongoing Web Analytics Management

If we handle the entire Google Analytics, you will start getting actionable inputs that work much faster!


One-time Google Analytics Setup

We’ll do a complete setup of Google Analytics and Conversion Tracking. You’ll have properly organized and structured Google Analytics and data inside, ready for ongoing Web Analytics.


Ongoing Google Analytics Consulting

Anyone from your side can have screen share calls with us as often as you need, guiding and upskilling you with the latest Web Analytics approaches and decision-making process.

Meet a dedicated team of 5 specialists before they start doing wonders in your Google Analytics

You get a dedicated Web Analyst who works closely with the PPC account manager, CRO Strategist & Designer, applying all findings from Google Analytics to increase conversion rate reliably.


Reporting & Communication tailored exactly to you

We follow our protocols relentlessly but match your needs on the dot.


Meet our clients from around the world

  • Data from 5 platforms is collected properlly

  • 26 events tracked as conversions

Richard Obousy

CEO of CitizenShipper

For a long time I struggled with tracking because of the complexity of the funnel. I worked with several different people, but no one could resolve it. I met Igor, and his team and they quickly found the solution and set up tracking on the entire platform. They also provided excellent account management and did everything very thoroughly and in a structured way. I would recommend this team for PPC and Web Analytics services.

Request an Audit of Conversion Tracking & Google Analytics setup

We'll go over 30+ different settings and dimensions in Google Analytics and Google Tag Manager, checking how conversions are tracked, and Google Analytics organized. We will make a doc file with audit outputs, prioritizing the list of needed improvements and missing settings.

Get Free Audit

Thank You. What's Next?

in 24h we contact you to schedule an intro call

in 7-10 days after the call, we run audits and have the strategy ready

in 100% chances, we find improvement opportunities