Whether you sell a product online or generate leads, if you’re B2B or B2C – Google Analytics will bring value to you!
Businesses that generate leads rely on Web Analytics to bring actionable inputs about:
With these analyses, we're looking for bottlenecks in the lead generation funnel to improve conversion rate from a visitor into a lead, lead into a sale, and LTV.
Businesses that sell products online rely on Web Analytics to bring actionable inputs about:
With these analyses, we're looking for bottlenecks in the checkout funnel to improve the shopping experience and increase avg. order value & lifetime value.
Our web analytics department will work on your Google Analytics and Google Tag Manager to build analytics systems that are, on an ongoing basis, bringing you actionable inputs on how to optimize funnel, messaging, offer and performance of all traffic sources
We need to get familiar with data in your Google Analytics - what was tracked before, which data is accurate and what is missing infrastructure-wise. After that, we need to understand our funnel and KPIs and which micro & macro conversions are essential. Understanding all ins and outs of your business is the key to building exemplary web analytics systems.
We make the exact plan of what we're tracking on the website. Macro conversions - Lead, Sale, Phone Call, etc., are the main events we optimize and report performance. Micro conversions, such as active and passive time on page, scroll depth, clicked on CTA buttons but didn't convert, signed up for newsletter and others, are very important. We use them for remarketing audiences, page performance, user behavior analysis and many more things.
When the plan is approved, we import all events created in GTM in Google Analytics. They're used to create Goals around which we create Custom Segments, Custom Audiences & Custom Reports. Google Analytics needs to be set up to group and segment data correctly. Specific infrastructure must be built in GA & GA4 to enable reliable, ongoing web analytics and reporting.
As we work on the account, we're identifying additional actions on the website we should track or settings in GA that should be tweaked. On an ongoing basis, we refine the entire system to ensure KPIs we track and analyze are the ones we care about the most in the given period. We're here to ensure all the latest best practices in analytics are implemented and fully working in your account.
Weekly, we analyze and report back to you on changes and the performance of all major dimensions in Google Analytics - Audiences, Goals & Events, Devices & Platforms overlap, performance by different attribution models, and many others. We work intensively with you, ensuring you get data-driven and trustworthy inputs that make a huge difference when implemented.
Understanding the future value each conversion will bring by calculating the Lifetime Value of your customers is the key for scaling. It's crucial to optimize smart bidding strategies to their fullest. Measuring LTV on an ongoing basis allows us to optimize our ad spend better, understand who our most valuable users are, the optimal way to approach them, and what to cross and up-sell.
Google Analytics default attribution models sometimes aren't enough to give us the complete insight into user's behaviour in our funnel, leading to conversion. When that happens, we develop custom attribution models tailored for the specifics of our funnel. Custom attribution models allow us to deeper evaluate the performance of different traffic sources with much higher precision.
User ID set up on the website and trading platform
52 different audience segments created and analyzed
Diligent team is very skilled with Google Analytics and tracking. Our platform is complex and tracking is not simple, but we are finally seeing all conversions. They are very thorough, commited, and their communication is on point.
Our daily, weekly & monthly protocols guarantee that every dimension & setting in Google Analytics is checked diligently.
Every step the user takes must be tracked and visible in Google Analytics. It often means combining different tools and platforms, but we got you fully covered here!
Google Analytics has the answers to all questions the CRO department may have. Any test you run, any hypothesis you have, anything you’d like to see, it’s all in Google Analytics.
When you pair conversion rate optimization with web analytics, you create a robust system that improves the conversion rate of the entire website and all traffic sources.
A higher website conversion rate makes every channel more profitable, netting higher ROI on every marketing investment you make.
Implementing all needed CRO changes based on the Web Analytics inputs speeds up the initial setup, split & A/B testing, and increases conversion rate faster.
Priority is what terms suit you best. Our focus is on what brings the most value to your business!
If we handle the entire Google Analytics, you will start getting actionable inputs that work much faster!
We’ll do a complete setup of Google Analytics and Conversion Tracking. You’ll have properly organized and structured Google Analytics and data inside, ready for ongoing Web Analytics.
Anyone from your side can have screen share calls with us as often as you need, guiding and upskilling you with the latest Web Analytics approaches and decision-making process.
You get a dedicated Web Analyst who works closely with the PPC account manager, CRO Strategist & Designer, applying all findings from Google Analytics to increase conversion rate reliably.
We follow our protocols relentlessly but match your needs on the dot.
We'll go over 30+ different settings and dimensions in Google Analytics and Google Tag Manager, checking how conversions are tracked, and Google Analytics organized. We will make a doc file with audit outputs, prioritizing the list of needed improvements and missing settings.Get Free Audit