01 · Tracking
Conversion Tracking
Every macro and micro conversion captured, so ROAS is measured on real revenue.
Web Analytics Agency for Ecommerce
Stop optimizing toward numbers you cannot trust. We make your GA4 match Shopify, so every dollar of ad spend is accountable and you can scale on real ROAS, AOV, and LTV, not guesses.
A web analytics agency for ecommerce builds and maintains the GA4, server-side tracking and reporting layer so the numbers you act on are real. We do this for ecommerce brands in the US, UK and Canada, because every bidding and budget decision is only as good as the data under it.
G Google PartnerCertified
M Microsoft PartnerCertified
Conversion reconciliation MATCHED
GA4 purchases 1284
Shopify orders 1281
Variance 0.2%
// reconciled daily, server-side
Events tracked
120+▲
Trusted by ecommerce brands scaling on clean data
120+
GA4 events tracked per store, on average
16
remarketing campaigns built from on-site behavior
<1%
variance between GA4 and your backend
What we set up · GA settings
The six GA4 settings that decide whether your numbers are real
We build the measurement infrastructure so you see complete, uninterrupted behavior from first click to repeat purchase.
02 · Foundation
Properties & Views Settings
Referral exclusions, bot filtering, and retention set so the data stays clean.
03 · Measurement
Custom Goals & Events
Add to cart, checkout, and purchase events mapped to your funnel and KPIs.
04 · Segmentation
Custom Segments
Split buyers from browsers by behavior, source, AOV, and repeat-purchase intent.
05 · Activation
Audiences & Remarketing
High-intent audiences built from on-site behavior and pushed to your ad platforms.
06 · Reporting
Custom Reporting Dashboards
One dashboard with ROAS, AOV, LTV, and conversion rate, updated daily.
How your data flows
One clean path, from click to reporting
Every event is captured once, validated, then sent on, so GA4 and your ad platforms agree on the same truth.
Collect
Collect dataLayer Structured events fired from the site and checkout.
// dataLayer.push(event) Process
Tag & validate GTM + server-side Tags fire client and server-side, deduplicated and validated.
// sGTM container Measure
Measure GA4 One property: clean goals, custom segments, and attribution.
// GA4 property Activate
Activate Ad platforms
// Conversions API Google AdsMetaMicrosoft
// Captured once, reconciled daily. GA4 and ad-platform numbers match to under one percent variance.
Case story · Marketplace logistics
CitizenShipper: five platforms reconciled across one complex funnel.
5
platforms reconciled
26
events tracked as conversions
100%
of the funnel tracked
"For a long time I struggled with tracking because of the complexity of the funnel. I worked with several different people, but no one could resolve it. I met Igor and his team, and they quickly found the solution and set up tracking across the entire platform. They did everything very thoroughly and in a structured way."See all case stories
Shipping marketplace · complex funnel
5 ✓
Platforms reconciled
26
Events as conversions
100%
Funnel tracked
They quickly found the solution and set up tracking across the entire platform, thoroughly and in a structured way.
Transparency & ownership
If you have been burned before, read this
Analytics is a flat monthly fee, never a cut of your revenue. No lock-in, no black box, no hostage data.
You Own Everything
Every property, container, event, and audience is yours. It all stays with you if we part ways.
Complete Access
Admin rights from day one. Nothing is built in an account you cannot see into.
Trustworthy Reporting
Numbers reconciled to your backend, under one percent variance. No vanity metrics.
Aligned With Your Growth
A flat fee means our only job is making the data drive profitable scale, not inflating spend.
Tools & platforms
Every tracking and analytics platform, wired to one source of truth
Every step a buyer takes has to be visible in GA4. That often means combining tools, and we have you fully covered.
GGoogle Analytics 4measurement
GGoogle Tag Managerclient-side
SServer-side GTMsGTM
GGoogle Adsconversions
MMeta Adsconversions API
MMicrosoft AdsUET
BBigQuerywarehouse
LLooker Studioreporting
SShopifysource of truth
How we work on your account
Seven steps from messy data to profitable scale
Our analytics team works in your GA4 and Google Tag Manager to keep delivering inputs you can act on, across the funnel and every traffic source.
01
Audit & Research
We map what is tracked, what is accurate, and where the gaps cost you revenue.
02
Strategy & Planning
We write the exact tracking plan: which events drive ROAS and which feed remarketing.
03
Google Analytics Setup
We build the goals, segments, audiences, and reports around your funnel.
04
Developments & Updates
We add tracking for new actions and tune settings as the store evolves.
05
Analysis & Reports
Weekly reads on AOV, conversion rate, seasonality, and channel performance.
06
Lifetime Value Modeling
We model LTV so smart bidding chases your most profitable customers.
07
Custom Attribution Modeling
Attribution tailored to your funnel, so each source is judged on true contribution.
The core dimensions we read for every ecommerce store
The fast scan that drives weekly decisions. The complete protocol that keeps it honest is below.
- New vs. returning behavior
- Micro & macro conversions
- Checkout funnel & drop-off
- Product & category performance
- AOV by segment
- Scroll depth & engagement
- Demographics, location, interests
- On-site user flow
- Marketing channel performance
- Traffic quality by channel
- Seasonality patterns
- A/B test results
Built around your model
Lead generation or ecommerce, the inputs differ
Ecommerce Businesses
Ecommerce brands rely on web analytics for actionable reads on:
- Prospect vs. customer behavior
- Purchase, Add to Cart & Initiate Checkout volume and rates
- Checkout funnel behavior & drop-off
- Shopping feed & product performance
- Sales crossed with segments and dimensions
- Repeat-purchase & seasonality patterns
We hunt for bottlenecks in the checkout funnel, to lift the shopping experience and grow average order value and lifetime value.
Lead Generation Businesses
Lead-gen brands rely on web analytics for actionable reads on:
- How visitors interact with your website
- Completing key action sets on lead forms
- Form submissions
- Phone calls started from the site
- Meetings scheduled and newsletter sign-ups
- Time spent reading your content
We hunt for bottlenecks in the lead funnel, to lift conversion from visitor to lead, lead to sale, and overall LTV.
Leave no stones unturned
The complete protocol we run on every account
Beyond the core dimensions above, these are the daily, weekly, and monthly checks that keep the data honest.
- Offline Conversion Tracking
- Server-side Tagging Health
- Site Search Analysis
- Site Speed Analysis
- Device, Browser & OS Analysis
- Hyper-Targeted Audience Creation
- Multi-Channel Funnel Analysis
- Tailored Dashboard with Custom KPIs
- Conversion Time Lag Analysis
- Conversion Path Analysis
- Attribution Model Comparison
- Repeat-Purchase & Cohort Reporting
- Shopping Feed Diagnostics
- Audience Suppression Lists
- Consent Mode & Data Integrity
- Anomaly & Tracking-Break Alerts
Related services
Goes hand in hand with
Conversion Tracking
Server-side and GA4 conversion tracking that closes the gap between what your reports claim and what actually happened.
Conversion TrackingGA4 Setup
A clean GA4 property and a complete migration off Universal Analytics, structured for reliable reporting from day one.
GA4 SetupGoogle Ads Agency
Once the data is trustworthy, we scale it: ecommerce Google Ads structured by profitability, not guesswork.
Google Ads AgencyFrom our playbooks
The method behind this service
Rebuilding Measurement
You cannot optimize what you cannot measure. Before any bidding strategy, we make the data trustworthy, sometimes from literally zero.
Read the playbookGo deeper
Further reading
What's a Good ROAS for Ecommerce?
The number your analytics exists to measure, and how to set the target that fits your margins.
Read the benchmarkA Guide to Reports in Google Analytics 4
Which GA4 reports and explorations actually earn your time once the property is built clean.
Read the guideConnect Google Analytics 4 to BigQuery
Export the raw event data so your reporting is not boxed in by the GA4 interface.
Read the guide Scope & pace
You choose the scope and the pace
Priority is the terms that suit you. Our focus is on what brings your business the most value.
Ongoing
Ongoing Web Analytics Management
We run your entire GA4 and tracking on a flat monthly fee, and the actionable inputs start landing far faster.
One-time
One-time Google Analytics Setup
A complete setup of GA4 and conversion tracking. You walk away with clean data, ready for ongoing work.
Consulting
Ongoing Google Analytics Consulting
Screen-share calls as often as you need, upskilling your team on the latest analytics and decision-making.
FAQ
Questions we hear before we start
A tag is the easy part. The hard part is making the numbers true: deduplicating events, validating them server-side, reconciling GA4 against your backend, and building the segments and attribution your decisions actually rely on. That is the work.
That is exactly what we fix. We reconcile GA4 and your ad platforms against your source of truth and close the gap to under one percent variance. In most audits we find a real gap before we even start.
You own everything. Admin access to every property and container from day one, and every event, audience, and report stays yours if we ever part ways.
Yes. We handle GA4 setup and migration as its own engagement, then carry the structure into ongoing analytics. It is a clean rebuild, not a copy-paste of old, broken tracking.
We usually find and fix the biggest measurement gaps in week one. A full setup is typically live within the first few weeks, and reporting gets sharper every week after that.
We go through 50+ settings and dimensions across GA4 and Google Tag Manager, document what is missing or misconfigured, and hand you a prioritized fix list with a proposed timeline. No call required to get started.
Who you work with
A dedicated team of specialists in your account
You get a dedicated web analyst working closely with your PPC manager and copywriter, applying every finding from GA4 to lift conversion reliably.
Your project team
The people in your Google Analytics
No account manager you never meet. A dedicated Google Analytics consultant and team, on your calls and accountable for your results.
LS
Luka Stefanović
Head of Web Analytics
AŠ
Aleksandar Šaljić
Web Analytics Specialist
NČ
Nevena Čolić
Head of PPC
MT
Milica Terzić
Google Ads Copywriter
IB
Ivana Babić
Project Manager
Reporting & communication
Tailored exactly to you
We follow our protocols relentlessly and match your cadence on the dot.
DailyTracking health and anomaly checks across every connected platform.
WeeklyPerformance of every major dimension, with the changes we made and why.
MonthlyThe bigger picture: trends, LTV, and where the next gains are.
Request your Due Diligence Audit. 50+ dimensions checked.
We go through your conversion tracking, GA4, and Google Tag Manager setup, checking how conversions are tracked and how your analytics are organized. You get back doc files with the findings, prioritized by what to fix first, and a proposed timeline. Free.
Get your free Due Diligence Audit24h
we reach out to schedule an intro call.
7-10 days
after the call, your audit and strategy are ready.
100%
of cases, we find improvement opportunities.