Facebook Ads Management that hits the jackpot + improves profitability

The first step for us is to get to know your brand, your competitors, their digital strategy, creatives, landing pages, and the offer. Any past data you have in the account will speed up the process and allow us to learn from your previous wins and losses. We need to understand the niche, which funnels we can create for your business and who are the people who are buying what you're offering.

On Facebook, you need to find a healthy balance between the size of the audience and the control you want to have. Higher control means a smaller audience, but a higher conversion rate and lower CPA; You can tailor messaging better and make it more relevant to each person. On the other hand, if the audience is too small, campaigns run into fatigue quickly, CPM increases, making CPC very expensive.

Creatives play the biggest role on Facebook, and it has to be engaging, catchy, and spark interest. Multiple ad formats should be used to tell the story about the offer, what it solves and what the benefits are. Different product benefits are communicated to cold users and returning website visitors. The offer and landing page have to be aligned with the stage in the buyer's journey.

People who clicked on FB ads mostly aren't actively looking for what we're offering at that moment. Out of all platforms, funnels play the most prominent role on Facebook and are needed to reliably convert people who visited the website but haven't converted right away. Generating remarketed leads through Facebook, Google, Email, and other platforms is a proven strategy, and Facebook is THE best platform to do so.

Split test everything, all the time - targeting, ads, landing pages, CTAs, offers and funnels. A/B & Split testing is an integral part of digital advertising and the only sure way to grow the account continuously. Reliable testing requires infrastructure and trustworthy conversion tracking and data. KPIs grow weekly when we test different variables methodologically and make the correct conclusions.

Increasing lifetime value and avg. order value of each customer is the marathon and requires a lot of creativity and flexibility. Calculating the future value each conversion will bring is crucial to avoid leaving money on the table in the long run. Facebook has many powerful tools, enabling the creation of a very precise up-sell and cross-sell campaign structure.

The end goal is to have campaigns covering the bottom, middle & top of the funnel. Expanding an account by acquiring users earlier in the funnel, when they started researching a topic, gets us a lot of cheaper traffic. You need to have content and educate the user about everything there is to know about what you're selling. The upside is that you're their first and only thought when they decide to buy.