We find a measurement gap in 100% of the accounts we audit. See what is hiding in yours. We find gaps in 100% of audits. Get your free audit
The Team

A dedicated team of specialists on your account, on every call.

Not outsourced. Not a junior farm. The same senior people who build and run your account are the ones who join your calls. This is the human proof behind the transparency and ownership we promise on every service page.

15specialists across four disciplines
4teams: ads, analytics, creative, leadership
1team on your account, start to finish
How we work with you

The people who build your account are the people you talk to. No handoffs, no account-manager wall.

Not outsourced. Every account is run in-house by our own specialists.
Not a junior farm. Senior people do the work, with juniors learning alongside them.
On every call. The specialist on your account is the one explaining the numbers.
01

Advertising

6 specialists

The people who build, structure and scale your Google and Meta accounts. The same specialists who join your calls and explain every move.

Nevena Čolić, Head of PPC

Nevena Čolić

Head of PPC

Nevena leads the PPC team and sets the standard for how accounts are built here: tracking first, structure before scale, and a reason behind every pound of spend. She is the one who keeps strategy honest when the numbers get noisy.

Aleksandar Bogdanović, PPC Account Manager

Aleksandar Bogdanović

PPC Account Manager

Aleksandar manages search and shopping accounts end to end, from keyword research and campaign structure to the weekly optimization that compounds over time. He likes the parts most people skip: clean negatives, tight ad groups, feeds that actually reflect the catalog, because that is where the profit hides.

Jelena Nestorović, PPC Account Manager

Jelena Nestorović

PPC Account Manager

Jelena builds and scales paid accounts with a close eye on what each campaign is really contributing. She is methodical about testing, patient with non-brand while it finds its feet, and quick to move budget toward what converts.

Sanjin Matić, PPC Account Manager

Sanjin Matić

PPC Account Manager

Sanjin runs performance accounts where structure and bidding have to earn their keep every week. He is happiest deep in the data, finding the segment or search term that unlocks the next bit of growth.

Vojislav Tanasković, PPC Account Manager

Vojislav Tanasković

PPC Account Manager

Vojislav manages search and shopping campaigns with a builder's mindset: get the foundation right, then optimize relentlessly. He treats every client budget as if it were his own, which is exactly what you want on your account.

Nikola Tufegdžić, Junior PPC Account Manager

Nikola Tufegdžić

Junior PPC Account Manager

Nikola supports the PPC team across account builds, research and day to day optimization, and is growing fast toward running his own accounts. He brings fresh energy and a careful, detail-first approach to everything he touches.

02

Analytics & Tracking

2 specialists

They make sure every number you act on is real: clean tracking, honest reporting, measured end to end.

Luka Stefanović, Head of Web Analytics

Luka Stefanović

Head of Web Analytics

Luka leads web analytics and makes sure the numbers everyone else acts on are trustworthy. From GA4 and GTM to server-side tracking and reporting, he builds the measurement layer the whole account stands on.

Aleksandar Šaljić, Web Analytics Specialist

Aleksandar Šaljić

Web Analytics Specialist

Aleksandar sets up and audits tracking so that every macro and micro conversion fires exactly as it should. He is the person who finds the broken tag or the double-counted event before it costs you money.

03

Creative & Copy

4 specialists

Ads, landing pages and the words on them, built to convert and tested against the data.

Jovana Božić, Head of Creative

Jovana Božić

Head of Creative

Jovana leads creative and connects the ideas to the data, so ads and landing pages are judged on what they convert, not just how they look. She keeps the team's output sharp, on brand and always pointed at a result.

Natalija Puđa, Performance Creative Strategist

Natalija Puđa

Performance Creative Strategist

Natalija turns performance insight into creative that works, shaping the concepts, hooks and angles behind the ads. She lives in the space between what the data says and what an audience actually responds to.

Milica Terzić, Performance Creative Strategist

Milica Terzić

Performance Creative Strategist

Milica builds the words and concepts behind high performing campaigns, from ad copy to landing page narrative. She writes to convert, then lets the test results decide what stays.

Luka Nikolić, Web Designer

Luka Nikolić

Web Designer

Luka designs the pages and assets that carry the campaigns, with a focus on clarity, speed and conversion. He makes sure the experience after the click is as considered as the ad that earned it.

04

Leadership

3 specialists

The people accountable for the work, the relationship and the results.

Igor Babić, Founder & CEO

Igor Babić

Founder & CEO

Igor founded Diligent on a simple idea: performance marketing should be built on numbers you can actually trust. He stays close to the work and the clients, and he is the reason transparency and ownership are non-negotiable here.

Ivana Babić, Project Manager & Scrum Master

Ivana Babić

Project Manager & Scrum Master

Ivana keeps the work moving and the communication clear, running the team's process so nothing slips between disciplines. She is the person making sure your account gets the attention and the cadence it was promised.

Miloš Radanović, Chief Financial Officer

Miloš Radanović

Chief Financial Officer

Miloš runs the numbers behind the agency, keeping Diligent stable, accountable and built for the long term. His discipline on the inside is part of why clients can rely on the discipline on their accounts.

Meet this team on your account.

Request a Due Diligence Audit. We check 50+ dimensions across PPC, tracking and analytics, and the specialists who run the audit are the ones who would run your account.

Get your free Due Diligence Audit