The GA4 Setup Ebook
A practical, step-by-step ebook for setting up Google Analytics 4 properly and migrating cleanly off Universal Analytics. It is the same ground our analytics team covers on a new account, written so you can follow it without a consultant looking over your shoulder.
In this ebook, you will get
A clean GA4 build
How to structure a new GA4 property the right way: data streams, key events, and the settings that quietly decide whether your data is trustworthy six months from now.
A safe UA migration
The order to migrate in so you do not double-count or lose context, and the Universal Analytics gaps to close before the old property goes dark for good.
Conversions you can bid on
How to mark the events that matter as key events and pass clean values, so your ad platforms optimize toward real revenue instead of noise.Set GA4 up once, properly.
Download the guideWhat's inside, page by page
Events, parameters and custom dimensions
The ebook walks through the event model GA4 actually runs on, which automatic events you get for free, and where custom dimensions earn their place. It is the same ground we cover in our guide to tracking events in GA4.
From setup to analysis
Once the property is clean, the ebook shows the reports and explorations worth your time. For the step-by-step version, see our GA4 setup checklist, and if you would rather we did it, our GA4 setup service handles the whole migration.Bonus: the questions we always get
Can I set GA4 up myself?
Yes, and the ebook is written so you can. The setup is not hard. It is just easy to get subtly wrong in ways you only notice months later, when the numbers stop adding up.What if my Universal Analytics data is gone?
Google deleted Universal Analytics data in 2024. The ebook covers what to export and keep from here on, so you are never caught without history again.Where does this leave my ad tracking?
A clean GA4 build is the foundation, not the finish. Once it is solid, server-side conversion tracking makes the numbers your bidding relies on trustworthy across every platform.More free resources
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Get our comprehensive Google Ads ad copy template to create effective ads. Easily test and optimize your messaging options.
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Facebook Ads Ad Copy Template
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Google Ads Assets Template
Get our comprehensive Google Ads assets template to create all necessary formats. Make your ads more effective and informative.
Get the resourceTemplates are a start. A specialist on your account is the upgrade.
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