Save Hours of Work with Google Ads Assets Template
Your ads get a higher CTR if you correctly use assets - extensions. Keep everything organized and ready to post with this stencil.
In This Template, You’ll Get:
Easy to Use Guide
Dedicated fields to fill in and character counters that save time and energy. Never exceed character limits again. No need to create the format of the Ads Assets from scratch.
All-encompassing Approach
Simply use our template and copy-paste the adequate format, and you’re ready to craft Ad Assets. For beginners & experts. Upload everything in a matter of minutes.
Enhanced Workflow
The template is adapted to Google Ads Editor so you can create multiple different formats effortlessly. Perfect for client meetings, too - no additional resources needed!
Easily craft ad assets with a head start on your competition
Download the templateWhat's inside, page by page
7 Sheets With Specific Google Ads Extension Types
Every sheet contains a specific Google Ads Extension type that will save you a lot of time. Just choose what you need, from Sitelinks, Call Out Extensions, Structure Snippet Extensionsd, and so on.
Additional Instructions & Checklist
Use our short and informative Checklist to cover all the essential steps. We encourage you to write the required parts first, then focus on the additional variations that can be tested.
Bonus content: How to Write Effective Ads Assets
There are three core elements to every highly profitable and effective ad:
1. Ads Assets Coverage
Make sure to cover as much formats as possible to ensure bigger ad real estate. Also, cover all the additional information that can attract a click.
This practice will:
– Grab the user’s attention
– Increase ad relevance
– Match user intent
And what will that do in return? Provide better conditions for higher CTR and effective ads.
2. Ads Assets Match User Intent
Once the ad grabs the user’s attention, the ad copy must call the user to click the call to action. The Ads Assets must mirror the user’s intent and provide information that aligns with their stage of the funnel and product awareness.
5 ways to mirror the user’s intent are:
– Add Sitelinks that are relevant to the user intent
– Add Callout extensions that give valuable information
– Add Promotion Extensions to attract new customers
– Add Price extensions to help users decide
– Add specific Extension formats to Ad Group level
3. Ads Assets Are Tested and Optimized
Finally, the job of the ad copy is to attract clicks and lead users to the landing page. In order to achieve a higher CTR, we must have a strategy in place and decide how the ad copy will be structured.
So let’s see how to ensure good results:
– Create a testing plan
– Monitor ads assets performance
– Optimize ads assets based on the winners
Within this free Google ad copy template, you’ll get a good overview of your structure. Don’t forget to test different approaches and optimize based on the results!
More free resources
Google Ads Ad Copy Template
Get our comprehensive Google Ads ad copy template to create effective ads. Easily test and optimize your messaging options.
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Facebook Ads Ad Copy Template
Get our ultimate Facebook Ads ad copy template to create effective and highly profitable ads. Easily test and optimize your messaging options.
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Ad Copy Essential Checklist
Download our essential ad copy checklist so every Google Ads and Facebook ad you write covers the must-have elements before you launch.
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