01 · Structure
Campaign Structure by Funnel Stage
Prospecting, consideration, and conversion campaigns separated so budget flows where customers actually decide.
YouTube Ads Agency for Ecommerce & Lead-Gen
YouTube is where intent meets video. We structure campaigns by measurable outcomes, so every view-through, click, and conversion is tracked back to revenue, not just to a view count.
G Google PartnerCertified
M Microsoft PartnerCertified
YouTube & Video BY OUTCOME
View rate Optimize
Conversion tracking Prove
View-through ROAS Grow
// budget follows performance, not views
Conversion signals
5
Trusted by scaling ecommerce brands
Higher
conversion rates from video
Less
budget wasted on vanity metrics
Measurable
view-through sales impact
What we manage · YouTube & Video Action
YouTube advertising managed for the one metric that pays bills: sales, not views
Most YouTube managers optimise for view count and call it success. We structure video campaigns around the full funnel, so every impression works toward a tracked conversion, not a vanity metric.
02 · Formats
Video Action & Demand Gen
TrueView for action and Demand Gen built around conversion signals, not broad awareness.
03 · Creative
Creative That Matches Intent
Asset sets tailored to each audience and funnel stage, so the right viewer sees the right offer.
04 · Audiences
Audience & Placement Precision
Custom intent, remarketing, and excluded placements keep the budget on buyers, not skimmers.
05 · Bidding
Bidding Measured to Conversion
tCPA and Target ROAS tied to real transactions, so the algorithm chases sales, not thumbnails.
06 · Measurement
View-Through & Multi-Touch Tracking
Views, assisted conversions, and cross-channel attribution connected so you see what a YouTube view actually sold.
How the account is built
YouTube Ads, structured for measurable outcomes
Budget follows intent that converts, not vanity views. Prospecting surfaces your brand to in-market audiences, engagement converts interest, and the whole account is tiered by intent strength so spend concentrates where it drives measurable action.
Stage 01 Prospecting Reach & scale
T1Video action campaigns for high-intent audiences
T2Custom intent & keyword targeting
T3Audience expansion & lookalikes
Put the right video message in front of people ready to act and feed the account fresh buyers or leads.
Stage 02 Remarketing Convert
T1Remarketing to engaged video viewers
T2Website visitor retargeting
T3Customer match & loyalty
Higher conversion rate, lower CPA, bring interested audiences back to complete the action.
Stage 03 Action Profit & grow
T1High-margin product or lead push
T2Repeat purchase & cross-sell
T3ROAS & lifetime value growth
The profitable core the rest of the structure is built to feed.
// Prospecting scales the account, engagement converts it. Every tier is structured by intent and profitability.
Approach · Video-driven commerce See all case stories
Performance structure that turns YouTube views into tracked sales
Higher
conversion rate from video viewers
Less
spend on placements that never convert
Transparency & ownership
No lock-in, no black box
The agency relationship most brands got burned by is the opposite of how we work.
You Own Everything
Every campaign, video asset, and audience segment lives in your account and stays with you, always.
Complete Access
Admin access to Google Ads from day one. No hidden placements or black-box attribution you can't inspect.
Trustworthy Reporting
Reporting on conversions and ROAS reconciled to your store, not platform vanity views.
We Win When You Win
The performance share only grows as your revenue grows, so the whole structure is built to sell.
Tools & platforms
Diligent across every YouTube surface and signal
YouTube and Demand Gen video campaigns reach audiences where they watch. We run the full stack and keep the measurement behind it clean.
GGoogle Adsvideo & Shorts
GMerchant CenterDemand Gen
PPerformance Maxconversion tracking
SGoogle Shoppingevent & video
GGA4creative library
MMicrosoft Adsfirst-party data
SShopifycreative testing
FCustom Feedmulti-format reach
How we work on your account
Every YouTube Ads client goes through these steps after onboarding
We check tracking, structure around objectives, and tune video campaigns against the cost per conversion each audience and creative returns.
01
Audit & Measurement Setup
We review the account and tracking, because YouTube only performs as well as the conversion data under it.
02
Campaign Structure by Objective
We map sales, lead or trial goals directly to campaign types and video formats before spending.
03
Creative & Asset Review
We assess existing video assets and align them to the right ad formats and placements.
04
Audience & Targeting Build
We build audiences from first-party data, custom intent, in-market and remarketing, and apply them to every campaign.
05
Bidding & Budget Pacing
We set tCPA or Maximize Conversions against real business outcomes and pace budget to profitable audiences.
06
Scale & Iterate on Performance
We watch cost per conversion by creative and audience, scale the winners, and keep testing.
Built around your business goal
Direct response and discovery need different strategies
Direct Response
Video that drives sales and leads. The job is precise targeting and conversion:
- Custom intent and in-market audiences
- Remarketing to past site visitors
- Product feed integration in video
- Bidding for conversions (tCPA / Max Conv)
- Tracking view-through and engaged-view conversions
- Maximizing ROAS by placement and device
Direct response wins on measurable conversions: turning video views into sales and sign-ups.
Awareness & Discovery
Video that builds pipeline and finds new customers. The job is reach and consideration:
- Reach relevant YouTube and video partner audiences
- Custom audiences built from buyer intent
- Affinity and in-market audience expansion
- Brand lift and assisted conversion measurement
- Cost-efficient site traffic and engagement
- Feeding top-of-funnel data into remarketing
Awareness wins on pipeline: reaching the right people before they search, then retargeting.
Leave no stones unturned
Your YouTube Ads management must cover everything on this list
Daily, weekly and monthly protocols cover every campaign, video format and audience segment.
- Campaign Objective Mapping
- Video Ad Formats (in-stream, in-feed, Shorts)
- Creative Asset Review & Production Support
- Audience Strategy (custom, affinity, in-market, remarketing)
- Conversion Tracking (view-through, engaged-view)
- GA4 & Tag Manager Video Events
- Bid Strategy (tCPA, Max Conversions, Target ROAS)
- Budget Pacing by Performance
- Placement & Device Targeting
- Frequency Capping & Ad Scheduling
- Creative Testing with Experiments
- Brand Lift & Survey Measurement
- Remarketing Sequence Setup
- Channel & Video Page Optimization
- Demand Gen Campaign Integration
- Performance Dashboard with Attribution Insights
Related services
Goes hand in hand with
Performance Max Agency
PMax campaigns that run your video assets across YouTube, Discovery and beyond, with the same measurement layer.
Performance Max AgencyGoogle Ads Agency
The Search and broad PPC that captures intent alongside your video campaigns.
Google Ads AgencyConversion Tracking
View-through and engaged-view attribution that tells you which videos actually drive sales, not just views.
Conversion TrackingFrom our playbooks
The method behind this service
Making Demand Gen Pay
Demand Gen is the most inconsistent channel in Google Ads. On most accounts it runs below 1x. With the right setup, one of ours sustained 30x.
Read the playbook Scope & pace
You choose the scope and the pace
Priority is the terms that suit you. Our focus is on the Shopping and PMax work that brings the most profitable growth.
One-time · month one
Shopping & PMax Setup
The audit, the feed check, the profit-tier structure and the full Shopping and Performance Max build. The front-loaded foundation.
Ongoing · month two on
Performance Partnership
A flat retainer plus a performance share tied to the revenue your Shopping and PMax drive. We win when you win, so the incentive is growth, not hours.
Consulting
Consulting
Work directly with our team, upskill your in-house marketers, any cadence that suits you. Guidance without the full engagement.
FAQ
Questions we hear before we start
In-stream, video discovery, YouTube Shorts, and Demand Gen campaigns. We pick the format by what drives measurable conversions for your business, not just views. Every campaign is built to attribute revenue or leads, not thumbs-ups.
We set up view-through conversion tracking, engaged-view attribution, and GA4 event mapping so you see which videos drive sales after the click or after the view. Without it, YouTube looks like a branding spend. With it, you see the real ROAS.
No. A few solid direct-response videos work better than a polished library that nobody watches. We work with what you have, run experiments, and tell you which 15-second clip drives the most checkout starts. If you need more, we guide the brief. No huge upfront production.
You do. Every campaign, audience and video asset lives in your Google Ads account, with admin access from day one. If we part ways, everything stays with you.
You pay a flat monthly retainer for our team and management, plus a share tied to the revenue or leads your YouTube campaigns generate. We agree the terms together before anything starts, and the performance piece means we only earn more when you earn more.
We work with brands already spending enough on video that the data is meaningful and the economics make sense. If your spend is low, we'll tell you honestly and suggest an audit first to find whether YouTube is the right move for you now.
Who you work with
A dedicated YouTube and Video team on your account
You get a dedicated YouTube ads manager working alongside a creative analyst and a web analyst, so the creative, the targeting and the ROAS move together.
Your project team
The people in your YouTube account
No account manager you never meet. A dedicated YouTube and Video manager and team, on your calls and accountable for your results.
NČ
Nevena Čolić
Head of Shopping
AB
Aleksandar Bogdanović
Shopping & PMax Manager
MT
Milica Terzić
Feed Specialist
LS
Luka Stefanović
Web Analyst
IB
Ivana Babić
Project Manager
Reporting & communication
Tailored exactly to you
We follow our protocols relentlessly and match your cadence on the dot.
DailySpend pacing and placement anomaly checks across every campaign and video ad group.
WeeklyPerformance by video and audience segment, with the creative changes we made and why.
MonthlyThe bigger picture: ROAS by channel, view-through contribution, and where the next video scale is.
Request your YouTube audit. Full funnel checked, from creative to conversion.
We go through your YouTube ad structure, creative assets and tracking, and show you exactly where view-through traffic is leaking and where profitable conversions hide. You get back doc files with the findings, prioritized by what to fix first, and a proposed timeline. Free.
Get your free YouTube audit24h
we reach out to schedule an intro call.
7-10 days
after the call, your audit and growth plan are ready.
Every
YouTube channel we audit has untapped conversions we can unlock.