01 · Titles
Product Title Optimization
Titles rewritten with the attributes and search terms that win the right impressions.
Google Shopping Feed Management & Optimization for Ecommerce
Shopping and Performance Max run on your product data, not keywords. We build and manage a custom feed so the right products show, and your budget works where it returns.
G Google Premier PartnerTop 3% of agencies
M Microsoft Advertising PartnerCertified
Product feed OPTIMIZED
Products eligible Up
Wasted PMax spend Down
ROAS by segment Up
// the feed is the foundation
Attributes optimized
12
Trusted by scaling ecommerce brands
More
products eligible to show
Less
wasted PMax spend
Higher
ROAS by product segment
What we manage · Product feed
Feed management built on the six things that decide whether your products show and sell
Most agencies point a generic feed tool at your catalog and call it done. We hand-build and manage the feed against real conversion data.
02 · Attributes
Attributes & Category Mapping
GTIN, MPN, brand, color and size mapped correctly to the right Google category.
03 · Images
Image & Compliance
Images and data cleaned to clear Merchant Center policy and stop disapprovals.
04 · Labels
Custom Labels for PMax
Bestsellers, high-margin and seasonal tagged so PMax bids by profitability.
05 · Sync
Price & Availability Sync
Price and stock kept accurate in real time, so you never pay for what you cannot sell.
06 · Feeds
Supplemental & Variant Feeds
Supplemental, promotions and variant feeds layered on without breaking the primary.
The thesis, made visual
The same product, before and after the feed work
A thin title and missing attributes mean a product that barely shows, or gets disapproved. Optimized, it becomes eligible for the searches that actually convert.
Raw feedDisapproved
no image
titleSerum 30ml
google_categoryUncategorized
gtin / mpnmissing
brandmissing
imagelow-res, cropped
custom_labelnone
Optimized feedApproved & eligible
clean shot
titleWonderSkin Vitamin C Brightening Serum, 30ml, Vegan
google_categoryHealth & Beauty > Skin Care
gtin / mpn0810… · WS-VCS-30
brandWonderSkin
image1200px, compliant
custom_labelbestseller high-margin
// Same product. Optimized data is the difference between invisible and profitable.
Case story · DTC beauty See all case stories
WonderSkin: a rebuilt feed that powered Shopping and PMax
More
products eligible to show
Higher
Shopping & PMax ROAS
We thought our Shopping was tapped out. Turns out half our catalog was barely eligible. Once the feed was rebuilt, the same budget reached far more of the right shoppers.
Transparency & ownership
No lock-in, no black box
The agency relationship most ecommerce brands got burned by is the opposite of how we work.
You Own Everything
Your feed, your Merchant Center and your catalog data are yours, in your accounts, always.
Complete Access
Admin access to Merchant Center and the feed from day one. No tool you cannot see into.
Trustworthy Reporting
Reporting on ROAS by product segment, reconciled to your store, not platform vanity numbers.
We Win When You Win
The performance share only grows as your revenue grows, so the feed is built to sell.
Tools & platforms
Diligent across every catalog, feed and channel
Your products show up in more than one place. We keep the feed clean and consistent across all of them.
GMerchant Centerprimary feed
PPerformance Maxcatalog & PMax
GGoogle AdsShopping campaigns
SShopifyproduct source
FCustom Feedhand-managed
MMeta & Microsoftcatalog sync
BBigQueryfeed & sales data
GGA4conversion data
How we work on your feed
Every feed engagement runs through these steps after onboarding
We audit the data, build the custom feed, and tune it against the ROAS each product segment actually returns.
01
Feed Audit
We pull the current feed and find every disapproval, gap and missed attribute.
02
Data & Attribute Strategy
We decide what each product needs: titles, categories, identifiers and labels.
03
Build the Custom Feed
We hand-build a custom feed, not a generic tool pointed at your catalog.
04
Titles, Images & Categories
We optimize titles, fix images and map every product to the right category.
05
Custom Labels & PMax Structure
We tag bestsellers, margin and seasonality so PMax bids by profitability.
06
Monitor & Iterate on ROAS
We watch ROAS by segment and keep refining the feed as the data comes in.
Built around your catalog
Where the feed work concentrates depends on your catalog
Wide Catalogs
Hundreds or thousands of SKUs. The job is coverage and structure:
- Get the long tail eligible and showing
- Category and attribute mapping at scale
- Supplemental feeds for gaps
- Variant handling done right
- Automate price and stock sync
- Surface the hidden winners
Wide catalogs win on coverage: getting every profitable SKU eligible and structured.
Focused Catalogs
Fewer SKUs, higher stakes per product. The job is precision:
- Hand-tuned titles per product
- Custom labels by margin and bestseller
- Rich attributes and clean images
- Promotions and reviews feeds
- Push budget to the high-margin lines
- Squeeze ROAS from every listing
Focused catalogs win on precision: every listing tuned to push margin and ROAS.
Leave no stones unturned
Your feed management must cover everything on this list
Every attribute, image and label gets checked against what Merchant Center wants and what actually converts.
- Product Title Optimization
- Product Descriptions
- GTIN / MPN / Identifiers
- product_type Taxonomy
- Google Product Category
- Image Quality & Compliance
- Custom Labels (margin / bestseller / season)
- Supplemental Feeds
- Promotions Feed
- Product Ratings & Reviews Feed
- Price & Availability Accuracy
- Variant & Size Handling
- Disapproval Resolution
- Policy & Compliance Checks
- Currency & Multi-Country Feeds
- ROAS-by-Segment Reporting
Related services
Goes hand in hand with
Google Ads Agency
The Shopping and PMax management the feed powers, structured for profitable scale.
Google Ads AgencyGoogle Ads Copywriting
Stage-mapped ad copy and creative that carries the same message your feed surfaces.
Google Ads CopywritingConversion Tracking
The ROAS-by-product-segment data that tells the feed which products to push.
Conversion Tracking Scope & pace
You choose the scope and the pace
Priority is the terms that suit you. Our focus is on the feed work that brings the most profitable growth.
One-time · month one
Feed Setup & Build
The audit, the Merchant Center setup, and a hand-built custom feed with titles, attributes, categories and labels done right. The front-loaded foundation.
Ongoing
Ongoing Feed Management
Continuous optimization as your catalog, prices and bestsellers change, tuned against ROAS by segment, with a performance share tied to the revenue it drives.
Consulting
Consulting
Work directly with our feed team, upskill your in-house marketers, any cadence that suits you. Guidance without the full engagement.
FAQ
Questions we hear before we start
A generic feed tool applies the same rules to every product and hopes for the best. We hand-build and manage the feed, tuned per product segment against your real conversion data, so the control and the precision are far higher. Tools optimize for convenience, we optimize for ROAS.
Yes, clearing disapprovals is table stakes and we handle it. But the real value is optimization: getting products not just approved but eligible and competitive for the searches that convert. Approved is the floor, not the goal.
Yes. If you are starting from scratch we set up Merchant Center, connect it to your store and Google Ads, and build the feed from the ground up. If you already have one, we audit and rebuild what is holding it back.
Custom labels let us tag products by margin, bestseller status and seasonality, then structure PMax and Shopping around them. That means budget concentrates on the products that actually make you money, instead of PMax spreading spend evenly across the whole catalog.
You do. The feed, the Merchant Center account and all the product data are yours, in your accounts, with admin access from day one. If we ever part ways, all of it stays with you.
We work with Shopify and the major ecommerce platforms as the product source, sync to Google Merchant Center, and can extend the same clean catalog to Microsoft and Meta. The custom feed sits between your store and the channels, so the data stays consistent everywhere.
Who you work with
A dedicated feed and Shopping team on your account
You get a dedicated feed specialist working alongside your Google Ads manager and a web analyst, so the data, the campaigns and the ROAS move together.
Your project team
The people managing your feed
No generic tool and a ticket queue. A dedicated feed specialist and team who know your catalog and your margins.
NČ
Nevena Čolić
Head of Shopping
AB
Aleksandar Bogdanović
Feed & PMax Specialist
MT
Milica Terzić
Feed Copywriter
LS
Luka Stefanović
Web Analyst
IB
Ivana Babić
Project Manager
Reporting & communication
Tailored exactly to you
We follow our protocols relentlessly and match your cadence on the dot.
DailyFeed health and disapproval checks across the whole catalog.
WeeklyPerformance by product segment, with the feed changes we made and why.
MonthlyThe bigger picture: ROAS by segment, margin, and which products to push next.
Request your feed audit. 20+ areas of your feed checked.
We pull your product feed and Merchant Center, find every disapproval, missing attribute and under-optimized title, and show you exactly where products are not showing and where PMax is wasting spend. You get back doc files with the findings, prioritized by what to fix first. Free.
Get your free feed audit24h
we reach out to schedule an intro call.
7-10 days
after the call, your audit and feed plan are ready.
100%
of feeds we audit have products we can get showing.