01 · Structure
Campaign Structure
Prospecting, remarketing and retention split so budget follows margin, not the algorithm's whim.
Facebook & Meta Ads Agency for Ecommerce
Meta campaigns built for ROAS, the paid-social engine that scales ecommerce revenue alongside your Google Ads. Creative, funnels and remarketing that turn cold scrollers into repeat buyers.
G Google Premier PartnerTop 3% of agencies
M Microsoft Advertising PartnerCertified
Paid-social funnel CREATIVE-LED
Cold, interests & lookalikes Reach
Remarketing, deep creative Convert
Repeat purchase & LTV Grow
// the creative does the selling
Ad formats tested
6
Trusted by scaling ecommerce brands
67%
CPA reduction, WonderSkin
+275%
conversion rate
+198%
revenue
What we manage · Paid social
A Facebook ads agency built on the six pillars that scale ecommerce on paid social
On Meta no one searched for you, so the creative and the funnel do the work. We run both by margin.
02 · Creative
Ads & Messaging
We produce and A/B test the scroll-stopping creative that carries the offer on paid social.
03 · Campaign types
Campaign Types
Advantage+ Shopping, catalog sales, video and lead campaigns matched to the goal.
04 · Tracking
Meta Pixel & Tracking
Pixel plus Conversions API, so Meta optimizes toward real purchases, not lost events.
05 · Audiences
Remarketing Audiences
Interest, lookalike and behavior audiences built from real on-site and catalog signals.
06 · Funnel
Funnel
Cold to remarketing to repeat purchase, mapped from first impression to checkout.
How the account is built
One account, structured by profitability
On paid social the creative and the placement do the selling. Cold acquisition introduces the product, remarketing converts it, and the whole account is tiered so spend concentrates where it returns.
Stage 01 Cold Acquisition Reach & scale
T1Interest & lookalike prospecting
T2Advantage+ & catalog sales
T3Video & format testing
Drive new people in with creative that introduces the product and its benefits.
Stage 02 Remarketing Convert
T1Dynamic product remarketing
T2Cart & view-content audiences
T3Deep creative & placement tuning
Lowest CPA and highest conversion rate, bring shoppers back to finish the purchase.
Stage 03 Action Profit & grow
T1Purchase & repeat purchase
T2Up-sell & cross-sell
T3AOV & lifetime value growth
The profitable core the rest of the account is structured to feed.
// Cold acquisition scales the account, remarketing converts it. The creative and placement do the selling at every tier.
Case story · Ecommerce / beauty See all case stories
WonderSkin: paid social scaled to lower CPA and higher revenue
67%
lower cost per acquisition
+275%
conversion rate
+198%
revenue
DTC beauty · paid social
67%
Lower CPA
+275%
Conversion rate
+198%
Revenue
They treated our ad account like it was their own money on the line. The creative testing alone changed how we think about scaling on Meta.
Transparency & ownership
No lock-in, no black box
The agency relationship most ecommerce brands got burned by is the opposite of how we work.
You Own Everything
Every campaign, audience and creative lives in your ad account and stays with you, always.
Complete Access
Admin access to Meta Business Manager, the pixel and your catalog from day one. Nothing hidden.
Trustworthy Reporting
Reporting tied to revenue and ROAS, reconciled to your store, not platform vanity numbers.
We Win When You Win
The performance share only grows as your revenue grows, so our incentive is your profit.
Tools & platforms
Equally diligent across every paid-social platform and feed
Paid social rarely lives on one channel. We run the full Meta stack and the tools that scale it.
MMeta AdsFacebook network
IInstagramfeed, reels, stories
PPixel & CAPIConversions API
GGoogle Adsintent capture
TTikTok Adspaid social
SShopifycatalog & store
GGA4analytics
FProduct Feedscatalog optimization
How we work on your account
Every paid-social client goes through these steps after onboarding
Our team works inside your ad account to build a creative-led structure that scales profitably.
01
Onboarding
We learn the products, margins and audience, and audit the account and pixel.
02
Campaign Structure
We rebuild prospecting, remarketing and retention so budget follows margin.
03
Creatives & Messaging
We produce the scroll-stopping creative and match the message to each audience.
04
Conversion Funnel
We map cold to remarketing to repeat purchase and fix what leaks between them.
05
A/B & Split Testing
We test creative, audiences and placements, and keep only what wins.
06
LTV & AOV Increase
We grow average order value and lifetime value with up-sell and retention offers.
07
Account Expansion
We expand into new formats, placements and channels, always by profitability.
Built around the funnel
Cold acquisition and remarketing do different jobs
Cold Acquisition
New people who do not know you yet. The job is reach and scale:
- Drive new people via interests and lookalikes
- Advantage+ Shopping and catalog sales
- Test formats: video, image, carousel
- Creative that introduces the product
- Win attention in the feed
- Scale spend where it stays profitable
Cold acquisition is how we grow the account and bring new buyers into the funnel.
Remarketing
People who already engaged. The job is conversion and value:
- Lowest CPA and highest conversion rate
- Deep creative and placement optimization
- Dynamic product remarketing
- Cart and view-content audiences
- Up-sell and cross-sell offers
- Bring shoppers back to finish the purchase
Remarketing is how we lift conversion rate, lower CPA, and grow lifetime value.
Leave no stones unturned
Your Facebook ads agency must cover everything on this list
Daily, weekly and monthly protocols cover every campaign, creative and audience in the account.
- Advantage+ Shopping Campaigns
- Catalog & Dynamic Product Ads
- Video Ad Production & Testing
- Creative A/B & Split Testing
- Retargeting Strategies
- Placement Optimization
- Interest & Lookalike Audiences
- Custom Audience Segmentation
- Conversions API & Pixel Health
- Bid & Budget Strategy
- Competitor Ad-Library Analysis
- Landing Page & Funnel Analysis
- Offer & Promotion Testing
- Frequency & Fatigue Management
- AOV & Up-sell Optimization
- Profitability & ROAS Reporting
Related services
Goes hand in hand with
Google Ads Agency
Search, Shopping and Performance Max that capture demand, the perfect partner to creative-led paid social.
Google Ads AgencyConversion Tracking
Pixel, CAPI and server-side tracking so Meta optimizes toward real revenue, not lost events.
Conversion TrackingGoogle Ads Copywriting
Messaging and ad copy that carries the offer across every paid channel you run.
Google Ads Copywriting Scope & pace
You choose the scope and the pace
Priority is the terms that suit you. Our focus is on what brings your business the most profitable growth.
One-time · month one
Facebook Ads Setup
The audit, the account and pixel restructure, the creative foundation and the full campaign build. The front-loaded foundation everything else runs on.
Ongoing · month two on
Performance Partnership
A flat retainer plus a performance share tied to the revenue your Meta ads drive. We win when you win, so the incentive is growth, not hours.
Consulting
Consulting
Work directly with our team, upskill your in-house marketers, any cadence that suits you. Guidance without the full engagement.
FAQ
Questions we hear before we start
Our team produces and tests the creative: static, video and carousel, built to stop the scroll and carry the offer. On paid social the creative is the campaign, so it is core to the work, not an add-on. We can work with your brand assets or produce from scratch.
You do. Your Meta Business Manager, ad account, pixel and catalog are yours, with admin access from day one. If we ever part ways, all of it stays with you.
You pay a flat monthly retainer for the team and the management, plus a share tied to the revenue your Meta ads drive. The flat part keeps the work going, the performance part means we only grow our side when we grow yours. We agree the terms together before anything starts.
We work best with ecommerce brands already spending enough that the creative testing and the data are meaningful and the math works for both sides. If you are below that, we will tell you honestly and point you at the audit first.
Google captures the demand that already exists, Meta creates new demand with creative. Run together and measured properly, paid social fills the top of the funnel and feeds the remarketing that Google and Meta both close. We run both so the channels compound instead of competing.
Who you work with
A dedicated team of specialists on your account
You get a dedicated paid-social manager working alongside a creative strategist and a web analyst, turning every finding into campaigns that scale profitably.
Your project team
The people in your ad account
No account manager you never meet. A dedicated paid-social manager and team, on your calls and accountable for your results.
NČ
Nevena Čolić
Head of Paid Social
AB
Aleksandar Bogdanović
Meta Ads Manager
MT
Milica Terzić
Creative Strategist
LS
Luka Stefanović
Web Analyst
IB
Ivana Babić
Project Manager
Reporting & communication
Tailored exactly to you
We follow our protocols relentlessly and match your cadence on the dot.
DailySpend pacing and creative fatigue checks across every campaign.
WeeklyPerformance of every campaign and audience, with the changes we made and why.
MonthlyThe bigger picture: profitability, AOV, LTV, and where the next growth is.
Request your paid-social audit. 20+ areas of the account checked.
We go through your account structure, pixel and Conversions API, creative and campaigns, and show you exactly where spend is leaking and where the profitable growth is. You get back doc files with the findings, prioritized by what to fix first, and a proposed timeline. Free.
Get your free paid-social audit24h
we reach out to schedule an intro call.
7-10 days
after the call, your audit and growth plan are ready.
100%
of accounts we audit have room to grow more profitably.