01 · Structure
Campaign Structure
Search, Shopping and Performance Max split into profit tiers so budget follows margin.
Google Ads Agency for Ecommerce
Profitable scale on search and across the whole Google Ads account, with the ROAS, AOV and LTV numbers you can actually trust. We rebuild the account around margin and grow revenue without burning budget on guesses.
G Google Premier PartnerTop 3% of agencies
M Microsoft Advertising PartnerCertified
Account structure TIERED
Cold acquisition Reach
Remarketing Convert
Action & profit Grow
// budget follows margin, not product
Profit tiers
4
Trusted by scaling ecommerce brands
+198%
net revenue, WonderSkin
+473%
YoY conversions
+30%
ROAS uplift
What we manage · Google Ads
A Google Ads agency that owns the six areas that decide ecommerce profitability
We run your account by margin, measure it properly, and optimize across every campaign type.
02 · Creative
Ads & Messaging
We write and A/B test the ads and match the message to search intent, so more clicks convert.
03 · Bidding
Bidding Strategies
tROAS and tCPA tested against real margin and fed first-party signals, not left on autopilot.
04 · Tracking
Conversion Tracking
Server-side and GA4 tracking, so the numbers Google bids toward are true.
05 · Audiences
Audiences
Prospecting, RLSA and remarketing audiences built from real on-site behavior.
06 · Landing pages
Landing Page Analysis
We analyze where traffic lands and flag what is killing conversions.
How the account is built
One account, structured by profitability
Budget follows margin, not guesswork. Cold acquisition introduces the product, remarketing converts it, and the whole account is tiered so spend concentrates where it returns.
Stage 01 Cold Acquisition Reach & scale
T1Prospecting search & PMax
T2Shopping, top sellers first
T3Broad & lookalike audiences
Introduce the product & its benefits, feed the account fresh demand.
Stage 02 Remarketing Convert
T1RLSA & dynamic remarketing
T2Cart & product-page viewers
T3Customer match & repeat buyers
Higher conversion rate, lower CPA, bring shoppers back to finish the purchase.
Stage 03 Action Profit & grow
T1Purchase & repeat purchase
T2Up-sell & cross-sell
T3Lifetime value growth
The profitable core the rest of the account is structured to feed.
// Cold acquisition scales the account, remarketing converts it. The whole account is structured by profitability tier.
Case story · DTC beauty See all case stories
WonderSkin: net revenue up 198% from a brand new account.
0→1
account built from zero
+198%
net revenue, first year
+30%
return on ad spend
DTC beauty · lip stain
0→1
Account built from zero
+198%
Net revenue
+30%
ROAS
Transparency & ownership
No lock-in, no black box
The agency relationship most ecommerce brands got burned by is the opposite of how we work.
You Own Everything
Every campaign, audience and conversion action lives in your account and stays with you, always.
Complete Access
Admin access to Google Ads, Merchant Center and tracking from day one. Nothing hidden.
Trustworthy Reporting
Reporting tied to revenue and ROAS, reconciled to your store, not platform vanity numbers.
We Win When You Win
The performance share only grows as your revenue grows, so our incentive is your profit.
Tools & platforms
Equally diligent across every paid platform and feed
Ecommerce growth rarely lives on one platform. We run the full paid stack and keep the product feed that powers it healthy.
GGoogle Adssearch & shopping
MMerchant Centerproduct feed
PPerformance Maxcatalog & PMax
MMicrosoft AdsBing network
MMeta Adspaid social
FProduct Feedsfeed optimization
GGoogle Ads Editorbulk operations
LLooker Studioreporting
How we work on your account
Every Google Ads client goes through these steps after onboarding
Our team works inside your account to build a structure that keeps delivering profitable growth.
01
Research
We learn the products, margins and competition, and map where the profit actually sits.
02
Targeting & Exclusions
We define who to chase and add the negatives that cut wasted spend.
03
Creatives, Messaging & Funnel
We write the ads and map the offer from click to checkout.
04
A/B & Split Testing
We test ads, landing pages and audiences, and keep only what wins.
05
Growth Forecasting
We model what more budget returns at each tier before we scale it.
06
LTV Modeling
We measure lifetime value to set what you can afford to pay per new customer.
07
Account Expansion
We expand into new campaign types, markets and channels, always by profitability.
Built around the funnel
Cold acquisition and remarketing do different jobs
Cold Acquisition
New prospects who do not know you yet. The job is reach and scale:
- Introduce the product and its benefits
- Search, Shopping & Performance Max prospecting
- Broad and lookalike audiences
- Win the click on intent and offer
- Feed the account fresh demand
- Scale spend where it stays profitable
Cold acquisition is how we grow the account and bring new buyers into the funnel.
Remarketing
People who already engaged. The job is conversion and value:
- Higher conversion rate, lower CPA
- RLSA and dynamic remarketing
- Cart and product-page abandoners
- Customer match and repeat buyers
- Up-sell and cross-sell offers
- Bring shoppers back to finish the purchase
Remarketing is how we lift conversion rate, lower CPA, and grow lifetime value.
Leave no stones unturned
Your Google Ads agency must cover everything on this list
Daily, weekly and monthly protocols cover every campaign, bid and feed in the account.
- Negative Keyword Sculpting
- Search Term Mining
- Exact-Match Expansion
- Single Keyword Ad Groups
- Ad Copy A/B Testing
- Responsive Search Ad Optimization
- Ad Extensions & Assets
- Quality Score Improvement
- Smart Bidding Tests (tROAS / tCPA)
- Shopping Feed & Merchant Center Health
- Performance Max Asset Groups
- Geo Bid Adjustments
- Device & Schedule Bid Adjustments
- Dayparting Analysis
- Competitor & Auction Insights
- Budget Pacing & Profitability Reporting
Related services
Goes hand in hand with
Conversion Tracking
Server-side and GA4 conversion tracking so smart bidding optimizes toward real revenue, not vanity clicks.
Conversion TrackingWeb Analytics Agency
Clean, trustworthy data behind every decision, so you scale Google Ads on numbers you can verify.
Web Analytics AgencyFacebook Ads Agency
Meta campaigns built for ROAS, the paid-social engine that scales ecommerce revenue alongside Google Ads.
Facebook Ads Agency Scope & pace
You choose the scope and the pace
Priority is the terms that suit you. Our focus is on what brings your business the most profitable growth.
One-time · month one
Google Ads Setup
The audit, the account restructure, conversion tracking and the full campaign build. The front-loaded foundation everything else runs on.
Ongoing · month two on
Performance Partnership
A flat retainer plus a performance share tied to the revenue your Google Ads drive. We win when you win, so the incentive is growth, not hours.
Consulting
Consulting
Work directly with our team, upskill your in-house marketers, any cadence that suits you. Guidance without the full engagement.
FAQ
Questions we hear before we start
You do. Every campaign, audience and conversion action lives in your account, with admin access from day one. If we ever part ways, all of it stays with you.
You pay a flat monthly retainer for the team and the management, plus a share tied to the revenue your Google Ads drive. The flat part keeps the work going, the performance part means we only grow our side when we grow yours. We agree the terms together before anything starts.
We usually fix the biggest leaks in the first few weeks and restructure inside month one, and the account compounds from there. Paid media moves faster than SEO, but profitable scaling is a few months of work, not a few days.
We work best with ecommerce brands already spending enough that the data is meaningful and the math works for both sides. If you are below that, we will tell you honestly and point you at the audit first.
This page covers search and the broader PPC account. Shopping and PMax run on your product data and deserve their own structure, so we manage them through our dedicated Google Shopping & Performance Max service, which tiers products by margin and keeps PMax honest instead of letting it spend blind.
We go through your account structure, tracking, feed and campaigns, document what is wasting spend or capping growth, and hand you a prioritized fix list with a proposed timeline. No call required to get started.
Who you work with
A dedicated team of specialists on your account
You get a dedicated Google Ads manager working alongside a web analyst and a copywriter, turning every finding into campaigns that scale profitably.
Your project team
The people in your Google Ads account
No account manager you never meet. A dedicated Google Ads manager and team, on your calls and accountable for your results.
NČ
Nevena Čolić
Head of PPC
AB
Aleksandar Bogdanović
Google Ads Manager
MT
Milica Terzić
Google Ads Copywriter
LS
Luka Stefanović
Web Analyst
IB
Ivana Babić
Project Manager
Reporting & communication
Tailored exactly to you
We follow our protocols relentlessly and match your cadence on the dot.
DailySpend pacing and anomaly checks across every campaign and platform.
WeeklyPerformance of every campaign and tier, with the changes we made and why.
MonthlyThe bigger picture: profitability, LTV, and where the next growth is.
Request your Google Ads audit. 20+ areas of the account checked.
We go through your account structure, conversion tracking, product feed and campaigns, and show you exactly where spend is leaking and where the profitable growth is. You get back doc files with the findings, prioritized by what to fix first, and a proposed timeline. Free.
Get your free Google Ads audit24h
we reach out to schedule an intro call.
7-10 days
after the call, your audit and growth plan are ready.
100%
of accounts we audit have room to grow more profitably.