01 · Stage
Funnel-Stage Messaging
A cold prospecting ad says something different from a remarketing ad, by design.
Google Ads Copywriting & Creative for Ecommerce
Every ad written for the exact stage and audience it is shown to, so your Quality Score climbs, your CPC drops, and more clicks turn into sales. Ad copy is not standalone, it is tied to the funnel and consistent with your landing page.
G Google Premier PartnerTop 3% of agencies
M Microsoft Advertising PartnerCertified
Ad relevance STAGE-MAPPED
Quality Score Up
Cost per click Down
Conversion rate Up
// the right message to the right stage
Funnel stages mapped
4
Trusted by scaling ecommerce brands
Higher
Quality Score
Lower
cost per click
+275%
conversion rate, WonderSkin
What we write · Ad copy & creative
Ad copywriting built on the six things that move Quality Score and conversions
Most agencies write one ad and run it everywhere. We write to the stage and the audience, every time.
02 · Audience
Audience-Tailored Copy
First-time visitors need a different approach than returning users. We write for both.
03 · Testing
Ad A/B & Split Testing
We test headlines and descriptions continuously and let performance pick the winner.
04 · Creative
Creative Development
We develop the creative and assets that carry the message across Search, PMax and Shopping.
05 · Alignment
Message-to-Landing-Page Alignment
No discrepancy between the ad and the page it lands on, so the funnel holds together.
06 · Defense
Brand Protection
We monitor the SERP for competitors and impostors abusing your brand, and report them.
The thesis, made visual
Same product, four ads, one for each stage of the funnel
Granularity is the differentiator. The more the message matches the stage and the audience, the higher the Quality Score and the better the funnel performs.
01Cold Prospecting
Adwonderskin.com/vitamin-c
Brighter Skin in 14 Days
Clinically backed vitamin C serum. See visible results or your money back.
New visitors. Lead with the benefit and the proof, they have never heard of you.
02Add-to-Cart
Adwonderskin.com/cart
Still Thinking It Over?
Free shipping over $40 and a 60-day guarantee. Your serum is waiting.
Added to cart. Remove the risk and the friction that stopped the purchase.
03Initiate Checkout
Adwonderskin.com/checkout
Complete Your Order Today
Bundle the night cream and save 15%. One step from brighter skin.
Started checkout. Nudge the order over the line and lift the average order value.
04Remarketing
Adwonderskin.com/reorder
Running Low? Reorder & Save
Subscribe and never run out. 20% off every recurring delivery.
Past buyers. Drive the repeat purchase and grow lifetime value.
// One product. Four messages, mapped to where the shopper actually is.
Case story · Ecommerce / motorcycles See all case stories
MV Agusta: ad copy and creative tied to the funnel
Higher
ad relevance & Quality Score
Lower
cost per click
They rewrote our ads around where people actually were in the funnel. Same budget, and suddenly the clicks were the right clicks.
Transparency & ownership
No lock-in, no black box
The agency relationship most ecommerce brands got burned by is the opposite of how we work.
You Own Everything
Every ad, headline and creative we write is yours forever, in your account, even if we part ways.
Complete Access
Admin access to your Google Ads account and assets from day one. Nothing hidden.
Trustworthy Reporting
We tie copy and creative to Quality Score, CPC and conversion rate, not vanity numbers.
We Win When You Win
Our incentive is your conversion rate and your profit, so the copy is written to sell, not to fill space.
Tools & platforms
Ad copy and creative across every Google surface and beyond
We write and build for every placement your products show up in, and keep the message consistent across them.
GGoogle Adssearch & RSAs
PPerformance Maxasset groups
SGoogle Shoppingtitles & feed
MMeta Adspaid social
AAd Assetsextensions & sitelinks
CCreative Studioimage & video
GGA4performance data
LLooker Studioreporting
How we work on your ads
Every copy and creative engagement runs through these steps
We write to the funnel, align to the page, and let testing decide what scales.
01
Research & Persona
We learn the product, the buyer and the competition before a word is written.
02
Funnel & Stage Mapping
We map every stage and audience so each one gets the message it needs.
03
Copy & Creative Development
We write the ads and build the creative for each stage and placement.
04
Message-to-LP Alignment
We match the ad to the landing page so there is no discrepancy in the funnel.
05
A/B & Split Testing
We test headlines, descriptions and creative against each other, continuously.
06
Iterate on Performance
We sharpen the message on what the data shows, then scale the winners.
Why granularity wins
The same search, two very different ads
Google will happily run a generic, keyword-stuffed ad. It just costs you more and converts less. Here is the difference.
Search query: “vitamin c serum for dull skin”
Generic ad
Adwonderskin.com
Vitamin C Serum | Buy Vitamin C Serum Online
Vitamin c serum for skin. Shop vitamin c serum. Best vitamin c serum here.
- Keyword-stuffed headline, written for the bot, not the buyer.
- No benefit, no proof, no reason to click over a competitor.
- Low relevance drags Quality Score down and pushes CPC up.
VS
Diligent ad
Adwonderskin.com/vitamin-c
Brighter Skin in 14 Days, Guaranteed
Clinically backed vitamin C serum for dull skin. Visible results in two weeks or your money back.
- Benefit-led headline that speaks to the exact search intent.
- Proof and a risk-reversal give a real reason to click.
- High relevance lifts Quality Score, lowers CPC, raises CTR.
Brand protection
We protect your brand on the search results page
Your brand terms are valuable, and competitors and impostors know it. We watch the SERP in your category, hunt for anyone abusing your trademark or running fake lookalike-URL sites, and report them to Google so their ads get suspended.
Search-term monitoringWe monitor the search terms in your category and watch who is bidding on your brand.
Trademark abuse huntingWe catch competitors and impostors using your trademark or fake lookalike URLs to siphon clicks.
Report and suspendWe report the violations to Google so the offending ads get suspended, and your brand stays yours.
Adwonderskin.comYour ad
WonderSkin Official | Vitamin C Serum
The official store. Clinically backed serum, 60-day guarantee.
Adwonder-skin-deals.comFlagged & reported
WonderSkin Serum 70% Off | Limited
Lowest prices on WonderSkin. Hurry, sale ends today.
// impostor reported to Google, ad suspended
Leave no stones unturned
Your ad copy and creative protocol covers everything on this list
Every headline, asset and search term gets the same disciplined attention.
- Funnel-Stage Ad Variants
- Audience-Tailored Messaging
- Responsive Search Ads (RSAs)
- Headline & Description Testing
- Ad Extensions & Assets
- Sitelink & Callout Copy
- Performance Max Asset Groups
- Shopping Title & Feed Copy
- Creative Development & Refresh
- Message-to-Landing-Page Alignment
- Competitor Ad-Library Analysis
- Trademark & Impostor Monitoring
- Promo & Offer Testing
- CTA & Value-Prop Testing
- Quality Score Tracking
- CTR & Conversion-Rate Reporting
Related services
Goes hand in hand with
Google Ads Agency
The account structure and bidding that the copy plugs into, managed for profitable scale.
Google Ads AgencyLanding Page Design
The page the copy lands on. We design the landing page to match the ad, so the promise carries from click to conversion.
Landing Page DesignConversion Tracking
The measurement that tells you which ad and which message actually drove the sale.
Conversion Tracking Scope & pace
You choose the scope and the pace
Priority is the terms that suit you. Our focus is on the copy and creative that bring the most profitable growth.
One-time · month one
Copy & Creative Setup
A full rewrite and rebuild: funnel-stage ad variants, assets and landing-page alignment across the account. The front-loaded foundation.
Ongoing
Ongoing Copy & Creative
Continuous writing, testing and creative refresh as your campaigns evolve, with brand protection running in the background.
Consulting
Consulting
Work directly with our copy team, upskill your in-house writers, any cadence that suits you. Guidance without the full engagement.
FAQ
Questions we hear before we start
We write a different ad for each stage and audience. Someone seeing you for the first time gets a benefit-led prospecting ad, someone who added to cart gets a risk-reversal, someone who started checkout gets a nudge, and a past buyer gets a reorder offer. The more granular the message, the better the funnel performs.
Yes. We write responsive search ads, Performance Max asset groups, Shopping titles and feed copy, and the extensions and sitelinks around them, all kept consistent so the message holds across every placement.
You do. Every ad, headline and asset we write lives in your account and is yours forever, even if we part ways.
We monitor the search terms in your category and watch for competitors or impostors abusing your trademark or running fake lookalike-URL sites. When we find one, we report the violation to Google so the offending ad gets suspended. Your brand stays yours on the results page.
Performance, not opinion. We A/B and split test headlines, descriptions and creative against each other, keep what lifts CTR and conversion rate, and cut what does not. The testing never really stops, because we sharpen the message continuously.
Who you work with
A dedicated copy and creative team on your account
You get a dedicated ad copywriter and creative strategist working alongside your Google Ads manager, so the message and the media move together.
Your project team
The people writing your ads
No faceless content mill. A dedicated copy and creative team that knows your funnel and your brand voice.
JM
Jovana Marković
Head of Ad Creative
MT
Milica Terzić
Senior Ad Copywriter
AB
Aleksandar Bogdanović
Google Ads Manager
LS
Luka Stefanović
Web Analyst
IB
Ivana Babić
Project Manager
Reporting & communication
Tailored exactly to you
We follow our protocols relentlessly and match your cadence on the dot.
DailyLive ad and search-term monitoring, including anything abusing your brand.
WeeklyTest results and the winning copy, with what we changed and why.
MonthlyThe bigger picture: Quality Score, CPC, conversion rate, and what to write next.
Request your ad copy audit. 20+ areas of your ads checked.
We go through your ad copy, creative, asset coverage and landing-page alignment, and show you exactly where the message is generic, where relevance is dragging Quality Score down, and where the funnel breaks. You get back doc files with the findings, prioritized by what to fix first. Free.
Get your free ad copy audit24h
we reach out to schedule an intro call.
7-10 days
after the call, your audit and rewrite plan are ready.
100%
of accounts we audit have ads we can sharpen.