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Ad Copy · Template · Free download

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Check out our ultimate Facebook Ads Copy template. 3+ years of crafting & perfecting. Over 10K campaigns written & uploaded.

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Facebook Ads Ad Copy Template
Inside the template

In This Template, You’ll Get:

Easy to Use Guide

Easy to Use Guide

This Template is adequate for all levels of expertise, from beginners to experts. It offers specific fields to fill in and character counters that save time and energy in the long run. Never exceed character limits again.

All-encompassing Approach

All-encompassing Approach

No need to create new ad copy from scratch. Simply use our template and copy-paste the Campaign type for the adequate ad copy and you’re ready to start writing ads. Keep everthing neatly organized at all times.

Process Accelerator

Process Accelerator

The Template is adapted to Facebook Ads so that you can create multiple types of ads effortlessly. The template presentation is also perfect for client meetings – no additional resources are needed!

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Resource breakdown

What's inside, page by page

Facebook Ads Ad Copy Template - section preview

2 Sheets With Specific Facebook Ad Types

This template has two variations – single image and carousel ad type. We included instructions and guidelines on writing both for high click and conversion effect.

Facebook Ads Ad Copy Template - section preview

Additional Instructions & Checklist

Use our short and informative Checklist to cover all the critical steps. We encourage you to write the required ad copy first, then focus on the additional variations that can be tested.

Bonus content

Bonus content: How to Write Effective Facebook Ads

There are three core elements to every highly profitable and effective ad:

1. Keywords Are Present In Ads

Make sure the main keywords are present both in the headlines and primary text s to ensure that the ad is relevant.

This practice will:

– Grab the user’s attention

– Make the ad more relevant

– Make the ad clearer

And what will that do in return? Provide better conditions for higher CTR and effective ads.

2. Ads Match User Intent

Once the ad grabs the user’s attention, the ad copy must call the user to click the call to action. The ad copy must mirror the user’s intent and provide information that aligns with their stage of the funnel and product awareness.

5 ways to mirror the user’s intent are:

– Ask a question based on the specific keyword

– Provide answers based on the specific keyword

– Offer product benefits related to the user’s intent

– Give relevant Call to Action aligned to user’s intent

– Send users to landing pages relevant to the keyword

3. Ads Are Tested and Optimized

Finally, the job of the ad copy is to attract clicks and lead users to the landing page. In order to achieve a higher CTR, we must have a strategy in place and decide how the ad copy will be structured.

So let’s see how to ensure good results:

– Create a testing plan

– Monitor ads performance

– Optimize ads based on the winners

Within this free Facebook ad copy template, you’ll get a good overview of your structure. Don’t forget to test different approaches and optimize based on the results!

Templates are a start. A specialist on your account is the upgrade.

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