Ready to Boost Your Facebook Ads Copy Game?

Make sure the main keywords are present both in the headlines and primary text s to ensure that the ad is relevant.

This practice will:

– Grab the user’s attention

– Make the ad more relevant

– Make the ad clearer

And what will that do in return? Provide better conditions for higher CTR and effective ads.

Once the ad grabs the user’s attention, the ad copy must call the user to click the call to action. The ad copy must mirror the user’s intent and provide information that aligns with their stage of the funnel and product awareness.

5 ways to mirror the user’s intent are:

– Ask a question based on the specific keyword

– Provide answers based on the specific keyword

– Offer product benefits related to the user’s intent

– Give relevant Call to Action aligned to user’s intent

– Send users to landing pages relevant to the keyword

Finally, the job of the ad copy is to attract clicks and lead users to the landing page. In order to achieve a higher CTR, we must have a strategy in place and decide how the ad copy will be structured.

So let’s see how to ensure good results:

– Create a testing plan

– Monitor ads performance

– Optimize ads based on the winners

Within this free Facebook ad copy template, you’ll get a good overview of your structure. Don’t forget to test different approaches and optimize based on the results!