Most Complete Ad Copy Toolkit for Google Ads

The Holy Grail for marketers is finally live and available for download. Why? It’s the most effective Google Ads ad copy template, ready to make your ad game unbeatable!

    Most Complete Ad Copy Toolkit for Google Ads

    The Holy Grail for marketers is finally live and available for download. Why? It’s the most effective Google Ads ad copy template, ready to make your ad game unbeatable!

    In This Template, You’ll Get:

    Easy to Use Guide

    It can be used for all levels of expertise, from beginners to experts. It offers specific fields to fill in and character counters that save time and energy in the long run. Never exceed character limits again. No need to create an ad format from scratch.

    All-encompassing Approach

    Simply use our template and copy-paste the campaign type for adequate ad copy, and you’re ready to start writing ads. Keep everything neatly organized at all times. Upload everything in a matter of minutes.

    Process Accelerator

    The template is adapted to Google ads editor so you can create multiple different types of ads effortlessly. The template presentation is also perfect for client meetings – no additional resources are needed!

    Get The Essential Google Ads Template For Ultimate Performance

    Resources Breakdown

    8 Sheets With Specific Google Campaign Types

    Every sheet contains a specific Google Ads Campaign ad type that will save you a lot of time. Just choose what you need from Search, Display, Shopping Campaigns and other important formats.

    Additional Instructions & Checklist

    Use our short and informative Checklist to cover all the important steps. We ecourage you to write the required ad copy first, then focus on the additional variations that can be tested.

    Bonus content: How to Write Effective Ads

    There are three core elements to every highly profitable and effective ad:

    1. Keywords Are Present In Ads

    Make sure the main keywords are present both in headlines and descriptions to ensure that the ad is relevant.

    This practice will:

    – Grab the user’s attention

    – Increase ad relevance

    – Match user intent

    And what will that do in return? Provide better conditions for higher CTR and effective ads.

    2. Ads Match User Intent

    Once the ad grabs the user’s attention, the ad copy must call the user to click the call to action. The ad copy must mirror the user’s intent and provide information that aligns with their stage of the funnel and product awareness.

    5 ways to mirror the user’s intent are:

    – Ask a question based on the specific keyword

    – Provide answers based on the specific keyword

    – Offer product benefits related to the user’s intent

    – Give relevant Call to Action aligned to user’s intent

    – Send users to landing pages relevant to the keyword

    3. Ads Are Tested and Optimized

    Finally, the job of the ad copy is to attract clicks and lead users to the landing page. In order to achieve a higher CTR, we must have a strategy in place and decide how the ad copy will be structured.

    So let’s see how to ensure good results:

    – Create a testing plan

    – Monitor ads performance

    – Optimize ads based on the winners

    Within this free Google ad copy template, you’ll get a good overview of your structure. Don’t forget to test different approaches and optimize based on the results!

    Word From Our Experts:

    Milica Terzić

    Content Team Leader

    We developed Google Ads Template with one goal: to measure the number of characters. Soon enough, we discovered many other benefits, like organized ads, faster processes, more accessible storage, access, and so on. Our clients also appreciate a chance to review and comment on ads since the format allows seamless communication. We’ll never stop optimizing until we reach perfection.

    Katarina Pučijašević

    Content Specialist

    Google Ads Ad copy template is one of the first documents I encountered when I started working in Diligent. It gave me an easy and clear guideline for different types of Campaigns and ads. I got a solid foundation which allowed me to learn different types of campaigns and ads faster. I can’t even imagine working on ads without our Ad copy template now.

    Nemanja Šišović

    PPC Account Manager

    The Google Ads template is perfect for effortless ad upload. Once the client approves all of our ads, we can upload everything in minutes without a fuss. It’s also perfect when you have multiple campaigns and focuses and need to find a specific ad copy sheet.

    Organize & Write Google Ads Copy Without Skipping a Beat

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