Blueprint for Original On-brand Content Creation
Create the right content for the right time of the buyer’s cycle to turn leads into customers and nurture your existing customer relationships.
Quick Go-To Inspiration
A straightforward content plan helps you quickly map out and create fresh and engaging content for your audience. Pull it out of your content stack if lacking inspiration or feel like you’ve covered everything for your brand. We guarantee original work!
Multidimensional Approach
We give you a matrix for content ideas for all the buyer’s cycle phases but also additional dimensions that deepen the quality of the content planning process like what questions to ask and why certain content matters so much.
Reevaluation Tool
Make sure you’re on track for success! The content marketing blueprint is easy to follow but moreover it can systematically help you find holes in your marketing funnel and improve strategy for an enhanced content ROI.
Get The Buyer's Cycle Content Strategy For Max Performance
Download the guideWhat's inside, page by page
Buyer's Cycle Phases Content Matrix
The PDF resource is a map that helps marketers and content writers organize content, gives a new perspective, and keeps leads and customers engaged and emotionally invested.
Additional Instructions
A clear plan of action for developing relevant and engaging content can be used in any buyer’s cycle while keeping your buyers top-of-mind.
Bonus content: How to Write Better Content
Here are a few more tips to sharpen your writing:
1. Use the Right Writing Tools
You need resources to craft inspiring content pieces if you’re a writer. But, more is needed for banging content than reading many books, blogs, and newsletters. You should enjoy the help of tools that enrich the storytelling/content marketing process to write content that will spark a fire in the eyes of the reader.
In Diligent, some of our core content marketing tools include:
– Grammarly Premium for error-free, digestible content
– PowerThesaurus.org for the best synonyms, phrases, and idioms
– Kurt Vonnegut Narrative Arcs
– The Buyer’s Cycle Content Strategy Planner
– Hemmingway App
– SurferSEO and many more…
2. Remember the Format and Platform
Content is alive; it can be expanded, shortened, repurposed, and recontextualized… If you know how to do it. Remember that a blog post CAN be a newsletter but needs a different structure. A white paper and an Instagram story can have the same narrative but should be in a completely different tonality.
Remember to follow trends, experiment, and optimize your content distribution tactics! Also, follow our other resources and blog to keep yourself updated on the content marketing, ad copy and editing processes.
3. KISS (Keep it Short & Simple)
Or as Micheal Scott from the Office would say: Keep it simple, stupid.
Digital content should be written differently than a Russian novel from the 19th century, and it won’t hold any attention if a sentence is too difficult to read. You want your user, lead, or customer to review the content AQAP and continue to convert.
So, a few things to have in mind for easy-to-follow content is:
– Avoid fluff
– Minimize the use of adverbs
– Write in a conversational tone
– Practice short sentences
– Read your content out loud after editing
More free resources
Google Ads Ad Copy Template
Get our comprehensive Google Ads ad copy template to create effective ads. Easily test and optimize your messaging options.
Get the resource
Facebook Ads Ad Copy Template
Get our ultimate Facebook Ads ad copy template to create effective and highly profitable ads. Easily test and optimize your messaging options.
Get the resource
Google Ads Assets Template
Get our comprehensive Google Ads assets template to create all necessary formats. Make your ads more effective and informative.
Get the resourceTemplates are a start. A specialist on your account is the upgrade.
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