Integrations are a big part of Google Analytics. Built on APIs, they provide an easy method to create a flow between apps and platforms. The integration connects your software to all the data available for analysis. This connection is vital if we ...
One of the main benefits of Google Analytics is its ability to track vital website data and produce reports detailing performance. However, pulling up and deciphering these reports in GA4 can be cumbersome, even for experienced users. This post wi...
Google Analytics 4 is a great way to keep track of your website traffic and see what’s happening with visitors on the other side. More than earlier versions, GA4 offers deep insight levels and more customization. Setting it up correctly is o...
Did you know that more than half of website visits don’t result in a conversion? If you’re not tracking your conversions correctly, you’re missing out on valuable information about what’s working (and what’s not) on y...
The new and improved data model lets you track events with GA4 in a much more flexible way than before with Universal Analytics. We will show you how uncomplicated it is for you to set up and track events with Google Analytics 4 with no mistakes. ...
Google Analytics 4 can help marketing professionals make smarter decisions with surprising accuracy when it comes to predicting customer behavior. Here’s how you take advantage of this powerful tool. While some things are still in developmen...
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