https://diligent.biz/blog/ Guides on Google Ads, GA4 and conversion tracking from the Diligent team. en-us https://diligent.biz/blog/enhanced-conversions-google-ads/ https://diligent.biz/blog/enhanced-conversions-google-ads/ What Enhanced Conversions are, how they recover sales pixel-only tracking misses, how they handle privacy, and how to set them up in Google Ads. Wed, 01 Jul 2026 00:00:00 GMT Google Ads https://diligent.biz/blog/ga4-attribution-models/ https://diligent.biz/blog/ga4-attribution-models/ How attribution models work in GA4 and Google Ads: data-driven vs last-click, why the model changes where budget flows, and how to read it honestly. Wed, 01 Jul 2026 00:00:00 GMT Google Analytics https://diligent.biz/blog/ga4-ecommerce-purchase-tracking/ https://diligent.biz/blog/ga4-ecommerce-purchase-tracking/ How GA4 ecommerce tracking works: the event funnel from view_item to purchase, the items array, and why value and currency decide what bidding can do. Wed, 01 Jul 2026 00:00:00 GMT Google Analytics https://diligent.biz/blog/google-ads-account-structure/ https://diligent.biz/blog/google-ads-account-structure/ How to structure a Google Ads account for ecommerce: the hierarchy, splitting brand from non-brand, and grouping by profitability so you keep control. Wed, 01 Jul 2026 00:00:00 GMT Google Ads https://diligent.biz/blog/google-ads-bidding-strategies/ https://diligent.biz/blog/google-ads-bidding-strategies/ The main Google Ads bidding strategies for ecommerce, from Maximize Conversions to Target ROAS, and how to pick the one that fits your data and margins. Wed, 01 Jul 2026 00:00:00 GMT Google Ads https://diligent.biz/blog/google-tag-manager-setup/ https://diligent.biz/blog/google-tag-manager-setup/ What Google Tag Manager is, why it beats hardcoding tags, and how to set it up: the container, triggers, tags and variables, then verify before publishing. Wed, 01 Jul 2026 00:00:00 GMT Google Analytics https://diligent.biz/blog/google-ads-for-ecommerce/ https://diligent.biz/blog/google-ads-for-ecommerce/ A practical guide to running Google Ads for ecommerce profitably: the campaign types, the structure, the feed, the tracking and the bidding that matter. Tue, 30 Jun 2026 00:00:00 GMT Google Ads https://diligent.biz/blog/what-is-a-good-roas-for-ecommerce/ https://diligent.biz/blog/what-is-a-good-roas-for-ecommerce/ What's a good ROAS for ecommerce? The real 2025 benchmarks, why the averages mislead, and how to set a target that actually fits your margins. Sun, 28 Jun 2026 00:00:00 GMT Google Ads https://diligent.biz/blog/performance-max-for-ecommerce/ https://diligent.biz/blog/performance-max-for-ecommerce/ Performance Max can scale ecommerce revenue or burn through budget. What works: the feed, the asset groups, the signals, and where Search still wins. Thu, 25 Jun 2026 00:00:00 GMT Google Ads https://diligent.biz/blog/google-shopping-feed-optimization/ https://diligent.biz/blog/google-shopping-feed-optimization/ Your Google Shopping feed decides which searches you show for. A practical guide to product titles, attributes and the feed work that lifts ROAS. Mon, 22 Jun 2026 00:00:00 GMT Google Ads https://diligent.biz/blog/server-side-conversion-tracking/ https://diligent.biz/blog/server-side-conversion-tracking/ Browsers and ad blockers now hide many of your conversions. What server-side tracking is, why it matters, and how it makes your ad data trustworthy. Fri, 19 Jun 2026 00:00:00 GMT Google Analytics https://diligent.biz/blog/mer-vs-roas/ https://diligent.biz/blog/mer-vs-roas/ Platform ROAS overstates and double-counts. MER measures your whole business. When to use each, and why blended measurement is the honest scoreboard. Tue, 16 Jun 2026 00:00:00 GMT Google Ads https://diligent.biz/blog/create-custom-dimensions-ga4/ https://diligent.biz/blog/create-custom-dimensions-ga4/ How to create custom dimensions in GA4: what they are, why they matter, the event-parameter setup in GTM, and a FAQ on scopes and limits. Tue, 27 Dec 2022 00:00:00 GMT Google Analytics https://diligent.biz/blog/track-multiple-step-forms-google-analytics-4/ https://diligent.biz/blog/track-multiple-step-forms-google-analytics-4/ How to track a multi-step form in GA4: send an event for each step with GTM, then build a funnel to see exactly where users drop off. Mon, 28 Nov 2022 00:00:00 GMT Google Analytics https://diligent.biz/blog/google-ads-editor-guide/ https://diligent.biz/blog/google-ads-editor-guide/ The free desktop app for editing Google Ads campaigns in bulk, offline. How to install Google Ads Editor, edit ads and campaigns fast, and pull stats. Thu, 24 Nov 2022 00:00:00 GMT Google Ads https://diligent.biz/blog/optimize-conversion-intuitive-user-experience/ https://diligent.biz/blog/optimize-conversion-intuitive-user-experience/ How intuitive UX and conversion rate optimization work together, plus seven practical ways to improve your site's user experience and lift conversions. Wed, 19 Oct 2022 00:00:00 GMT Conversion Optimization https://diligent.biz/blog/ppc-ad-copy-guide/ https://diligent.biz/blog/ppc-ad-copy-guide/ A practical PPC ad copy guide: RSA structure, competitor research, traffic temperature, and 17 tested tips for writing paid search ads that convert. Fri, 07 Oct 2022 00:00:00 GMT Google Ads https://diligent.biz/blog/how-to-boost-ppc-traffic-quality-with-the-deep-baiting-approach/ https://diligent.biz/blog/how-to-boost-ppc-traffic-quality-with-the-deep-baiting-approach/ The deep baiting approach uses broad match plus audience observation to lift PPC traffic quality and beat the iceberg effect. Here is how it works. Thu, 22 Sep 2022 00:00:00 GMT Google Ads https://diligent.biz/blog/connect-google-analytics-4-with-bigquery/ https://diligent.biz/blog/connect-google-analytics-4-with-bigquery/ How to connect Google Analytics 4 to BigQuery, then build reports in Looker Studio. A step-by-step guide to exporting your raw, unsampled GA4 data. Mon, 30 May 2022 00:00:00 GMT Google Analytics https://diligent.biz/blog/reports-in-google-analytics-4/ https://diligent.biz/blog/reports-in-google-analytics-4/ A guide to reports in Google Analytics 4: the standard reports, the Explorations (funnel, path, free form, segment overlap, user explorer), and audiences. Mon, 30 May 2022 00:00:00 GMT Google Analytics https://diligent.biz/blog/google-analytics-4-setup/ https://diligent.biz/blog/google-analytics-4-setup/ A Google Analytics 4 setup checklist: create a property, configure GA4 with GTM or gtag.js, verify in DebugView, enable Google Signals, link Google Ads. Fri, 27 May 2022 00:00:00 GMT Google Analytics https://diligent.biz/blog/google-analytics-4-walk-through/ https://diligent.biz/blog/google-analytics-4-walk-through/ The 10 biggest benefits of Google Analytics 4, from unsampled data to predictive metrics and BigQuery, plus how GA4 differs from Universal Analytics. Fri, 27 May 2022 00:00:00 GMT Google Analytics https://diligent.biz/blog/how-to-set-up-and-track-conversions-in-ga4/ https://diligent.biz/blog/how-to-set-up-and-track-conversions-in-ga4/ How to set up and track conversions in GA4: predefined conversions, marking events as conversions, micro conversions, naming conventions, and reporting. Fri, 27 May 2022 00:00:00 GMT Google Analytics https://diligent.biz/blog/track-events-with-ga4/ https://diligent.biz/blog/track-events-with-ga4/ A step-by-step guide to event tracking in GA4 with GTM: automatic, enhanced, recommended, and custom events, plus parameters, limits, and how to test them. Fri, 27 May 2022 00:00:00 GMT Google Analytics https://diligent.biz/blog/breadcrumb-technique/ https://diligent.biz/blog/breadcrumb-technique/ The breadcrumb technique is a landing-page strategy that uses a Yes Ladder of small steps to lift form conversions. How it works and when to use it. Fri, 13 May 2022 00:00:00 GMT Conversion Optimization https://diligent.biz/blog/google-analytics-4-vs-universal-analytics/ https://diligent.biz/blog/google-analytics-4-vs-universal-analytics/ UA vs GA4: the difference between the two, metric by metric, from users and sessions to conversions and bounce rate vs engagement rate. Fri, 13 May 2022 00:00:00 GMT Google Analytics https://diligent.biz/blog/single-keyword-ad-groups/ https://diligent.biz/blog/single-keyword-ad-groups/ One keyword per ad group, so the terms you pay for match the keyword you bid on. How to build and manage Single Keyword Ad Groups (SKAGs) in Google Ads. Fri, 13 May 2022 00:00:00 GMT Google Ads https://diligent.biz/blog/iceberg-effect/ https://diligent.biz/blog/iceberg-effect/ The Iceberg Effect in Google Ads Search campaigns is when PPC keywords don't match search terms. This is how to avoid sinking like the Titanic. Mon, 14 Mar 2022 00:00:00 GMT Google Ads