Google Analytics 4 will replace Universal Analytics on July 1st, 2023. GA4 has many new features and improvements, and one of the biggest is that it lets you add more custom dimensions. In this blog, we will go over: Here is how to track and analy...
Google Analytics 4 is (and will be) a vigorous tool for getting powerful data points to map out the most intricate customer journey. And a website marketing funnel isn’t complete without (at least) one form that leads a step closer to a conv...
If you’re running paid search, you know you have to write good ad copy to get people to click on your ads. After all, you only have a few seconds to convince someone to leave the SERP and click through to your website. And I believe you̵...
One of the main benefits of Google Analytics is its ability to track vital website data and produce reports detailing performance. However, pulling up and deciphering these reports in GA4 can be cumbersome, even for experienced users. This post wi...
Did you know that more than half of website visits don’t result in a conversion? If you’re not tracking your conversions correctly, you’re missing out on valuable information about what’s working (and what’s not) on y...
Google often makes minor and significant updates and new versions, and this transition from Universal Analytics to Google Analytics 4 is definitely the significant one. Whether you have already set up the Google Analytics 4 or are preparing to set...
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